Adding Author to My Resume…

Wow. What a month it’s been for me.

The team at Radian6 is growing like crazy, and we have exciting initiatives on our plate.

This blog relaunched just two days ago as Brass Tack Thinking, and I’m super excited about not just this incredible collaboration with Tamsen, but the long-term possibilities of the Brass Tack Thinking platform.

And now, I’m excited to share with all of you yet another announcement that has me so excited I can hardly stand it.

I’m beyond honored and exhilarated to be co-authoring a book with my friend and respected colleague, Jay Baer. If you don’t know Jay already, he’s the owner of Convince and Convert, an awesome (and busy!) social media and digital strategy consultancy, and author of the popular blog by the same name.

We’ve secured a publishing contract with the great folks over at Wiley & Sons (thanks, Shannon!), and we’ll be spending our summer with our faces down, writing and writing and writing. As of right now, the book is slated to be released in February 2011, just in time for the madness that is SXSW Interactive. So for those of you who have been needling Jay or me about the book thing, you can hush now. It’s happening.

And like Forrest and Jenny, Jay and I kinda go together like peas and carrots. With attitudes, maybe, but we’re good together. Promise. Even if he’s Forrest and I don’t have blond hair.

What’s it about, for crying out loud?

Our book is all about delivering new blueprints for what business looks like in a real-time world, from the inside. What do new expectations for response, engagement, and interaction mean for your culture, hiring, communications, planning?

This isn’t a book about how to do social media marketing. It’s a book about the new demands placed on businesses because of the web and social media, and frameworks for how to adapt to them. We’ve evolved in response to nearly every business revolution to date, except this one, perhaps one of the more transformative we’ve seen. And it’s time.

We’re focused on the every-business. Not the mega-conglomerates, not the massive internationals, not even the Fortune 100 (though they might learn something, too). We’re talking to small business. Mid-sized business. Non-profits. Associations. Agencies. The ones you can see yourselves in, or that you might experience every day.

We’ll be sharing a bit of why, plenty of how, and stories of companies who are figuring it out.

And the project will come complete with a slightly different take on a Facebook page (stay tuned), bonus content, certain shenanigans, lots of interaction and feedback from you, and we hope a whole bunch of learning and fun along the way.

Here’s where you come in…

Jay and I have been wrestling over the title. Not literally – yet – but we’re chewing on this big time. And we have smart, savvy, and business-minded people right here. So, weigh in, won’t you?

Please take a moment and tell us which title you think embodies this book best, characterizes and illustrates the problem we’re trying to help businesses solve. None of them? How about an idea of your own? And please ask your friends to share, too. The more voices, the better insights we’ll have.

[polldaddy poll=3328571]

Here goes nothing…

So, I’ve buckled my seatbelt and tuned up my keyboard. I’ve already been writing like mad and so has Jay, and I get more excited with every completed paragraph.

Many thanks to Jay for working with me on this project, which is really a dream come true for me. I can’t wait to share the book with all of you, and thank YOU all for being so much of what’s made this possible. I most definitely would not be here were it not for the community that’s come together right here.

So, onward! It’s Friday. And I have writing to do.

  • AmberNaslund

    Thanks, Rick. You've been a long time supporter and I can't thank you for that enough. Will look forward to hearing what you think of it.

  • AmberNaslund

    Thanks, Ric! Those definitely seem to be the contenders. Thanks so much for weighing in.

  • AJ Bombers

    Oh, Now it's ON!

    Imagine what your next 6 months will look like. ;)

  • Vicki Gundrum

    I contributed “Rigging the Main,” but you're going to need a subtitle, perhaps “The Business Plan to Adapt.” This should be a great book.

  • ldiomede

    Really great news Amber (and Jay too). I enjoy reading both of your blogs and find your commentary and insight refreshing (and hugely helpful) so I can't wait for your book to be released. Sending along positive energy from a fellow Chicagoan. May your thoughts be free-flowing.

  • Sean Cook

    Amber, this is pretty awesome. Congratulations. I'm looking forward to following your journey. I know so little about what you have been doing, as I only came to know anything about this because of the thread on 3T. But I'm really excited for you and can't wait to hear more.


  • Steve Gillis

    Wow Amber – congratulations. Finally a book about doing business in today's world. The world has changed and unfortunately a lot of businesses haven't.

  • Greg Matthews

    Wow, I go away for a couple of weeks, and you go and change the world on me! Seriously, big congrats on the new collaborations with Tamsen and Jay … I'll keep following, digesting, arguing and coming back for more. Knock 'em dead, Amber!
    PS: Your book is right up my alley … can't wait to read it!

  • thinkmaya

    You are full of awesome and brilliance and courage. Yes, that too. So not at all surprising that you are authoring a book! So happy for you Amber. You are a true inspiration:)

  • chuckie

    I kind of like….The (R)evolution in (?) Real-Time……….also congrats, great job!

    Just a thought
    Chuck Walters

  • chuckie

    I kind of like….The (R)evolution in (?) Real-Time……….also congrats, great job!

    Just a thought
    Chuck Walters

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