Adding Author to My Resume…

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Wow. What a month it’s been for me.

The team at Radian6 is growing like crazy, and we have exciting initiatives on our plate.

This blog relaunched just two days ago as Brass Tack Thinking, and I’m super excited about not just this incredible collaboration with Tamsen, but the long-term possibilities of the Brass Tack Thinking platform.

And now, I’m excited to share with all of you yet another announcement that has me so excited I can hardly stand it.

I’m beyond honored and exhilarated to be co-authoring a book with my friend and respected colleague, Jay Baer. If you don’t know Jay already, he’s the owner of Convince and Convert, an awesome (and busy!) social media and digital strategy consultancy, and author of the popular blog by the same name.

We’ve secured a publishing contract with the great folks over at Wiley & Sons (thanks, Shannon!), and we’ll be spending our summer with our faces down, writing and writing and writing. As of right now, the book is slated to be released in February 2011, just in time for the madness that is SXSW Interactive. So for those of you who have been needling Jay or me about the book thing, you can hush now. It’s happening.

And like Forrest and Jenny, Jay and I kinda go together like peas and carrots. With attitudes, maybe, but we’re good together. Promise. Even if he’s Forrest and I don’t have blond hair.

What’s it about, for crying out loud?

Our book is all about delivering new blueprints for what business looks like in a real-time world, from the inside. What do new expectations for response, engagement, and interaction mean for your culture, hiring, communications, planning?

This isn’t a book about how to do social media marketing. It’s a book about the new demands placed on businesses because of the web and social media, and frameworks for how to adapt to them. We’ve evolved in response to nearly every business revolution to date, except this one, perhaps one of the more transformative we’ve seen. And it’s time.

We’re focused on the every-business. Not the mega-conglomerates, not the massive internationals, not even the Fortune 100 (though they might learn something, too). We’re talking to small business. Mid-sized business. Non-profits. Associations. Agencies. The ones you can see yourselves in, or that you might experience every day.

We’ll be sharing a bit of why, plenty of how, and stories of companies who are figuring it out.

And the project will come complete with a slightly different take on a Facebook page (stay tuned), bonus content, certain shenanigans, lots of interaction and feedback from you, and we hope a whole bunch of learning and fun along the way.

Here’s where you come in…

Jay and I have been wrestling over the title. Not literally – yet – but we’re chewing on this big time. And we have smart, savvy, and business-minded people right here. So, weigh in, won’t you?

Please take a moment and tell us which title you think embodies this book best, characterizes and illustrates the problem we’re trying to help businesses solve. None of them? How about an idea of your own? And please ask your friends to share, too. The more voices, the better insights we’ll have.

[polldaddy poll=3328571]

Here goes nothing…

So, I’ve buckled my seatbelt and tuned up my keyboard. I’ve already been writing like mad and so has Jay, and I get more excited with every completed paragraph.

Many thanks to Jay for working with me on this project, which is really a dream come true for me. I can’t wait to share the book with all of you, and thank YOU all for being so much of what’s made this possible. I most definitely would not be here were it not for the community that’s come together right here.

So, onward! It’s Friday. And I have writing to do.

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  • AmberNaslund

    Thanks mucho for that. It seems that so far, at least over here, that's the title folks like best. Will be interesting to see if the poll on Jay's site has similar results with a different audience!

  • AmberNaslund

    Thanks, Lady. I'm expecting celebratory cocktails in Freddy in a few weeks.

  • AmberNaslund

    Good advice, Emily. Believe it or not, we're nearly through with our first (rough) draft of the entire book, so the timing is good for us to put some thought into it.

    And thanks for the thoughts about the site! We've still got a few tweaks to make but we really love it. We had the help of a fab graphic designer to develop the logo itself, and some web dev rockstars help us with the site design and implementation. No way we could have done all that ourselves. :)

  • AmberNaslund

    You're pretty awesome yourself. And I can't wait to pimp YOUR awesome book when it comes out. But we have to fix the “no Chicago on the book tour” thing. I mean seriously. WTF?

  • AmberNaslund

    Thank you! We're looking forward to seeing it on the shelves (both real and virtual).

  • AmberNaslund

    Thanks, Scott! Stagnation sucks, right?

  • AmberNaslund

    Jay is super awesome to collaborate with, that's for sure. Really appreciate your support and encouragement, Sonny. We're overdue for a beer.

  • AmberNaslund

    You're the multimedia guy. I'm waiting.

  • AmberNaslund

    Thanks, Connie! It's already been a CRAZY adventure – we've actually written a good bit of the book already – and it's truly a labor of love. But I couldn't be happier, and have a better counterpart for the project. Thanks for your support. :)

  • AmberNaslund

    Thanks, Justin. All the titles will have a subtitle of some kind to go along with them. So no worries there. The subtitle is an important part of describing what's in the book, especially if the title itself is a bit creative. Thanks for weighing in, and we'll keep you posted on that preorder thing… :)

  • TimOtis

    Congrats to you and Jay! You guys are the two I've learned the most from since jumping into social media — no lie. “Faster”, like DJ Waldow's, is my vote. It's punchy and I think everyone's been silently uttering the need to do that. Can't wait for the Facebook Page.

  • http://www.pjmullen.com/ PJ Mullen

    Congratulations Amber, that is fantastic news. I eagerly await your book's arrival. Your blog is one of my favorites as I rethink my career once my kids go to school, so I will be picking it up as soon as it is available.

  • http://twitter.com/admom1 ncarson

    Sounds great! Congrats and “break a finger?!” this summer. I like the Real-Time Revolution and here are a couple of suggestions w/sub-heads (I was on Justin's thought train):
    #1 Faster!
    Business agility in the real-time revolution
    #2 It's About Time
    A real-time business blueprint
    Thanks,
    Nona

  • http://www.copydiva.com/blog RobinSeidner

    Super excited for you, and can't read to see the finished book!

  • http://socialbutterflyguy.com/ DJ Waldow

    It's gotta kill you Amber that Scott has added the 801 to his #UnBookTour but not Chicago. Maybe The Windy City is not #UnBook enough?

    dj

  • http://socialbutterflyguy.com/ DJ Waldow

    I need to sharpen up my writing skills, but would certainly love to write/co-author a book some day. Never really thought about it actually…

    dj

  • http://www.buildertarget.com Dawn Sadler

    Congratulations on your exciting new endeavor. Your ability to consistently tie social media concepts with bottom line business goals and objectives has made me a long time fan and reader of your blog. I'll be first in line for the book. All the best to you and Jay during the challenging and exhilarating writing process in the months ahead.

    Dawn

  • http://www.coachtia.com Tia Singh

    Congrats! When I took that screen shot for you, I thought you were launching a new site – a rebrand hey!

    Just voted on the book name (Real Time Revolution). The taming titles felt like too much of a struggle – like there's something to fight against, overcome whereas a real time revolution might feel big but it's empowering and re-energising.

    I agree with what someone said about 2010 being THE year for many people. I'm in the middle of rebranding and growing my blog up as well, and I know many others who are too. Woohoo for us all! :) @TiaSparkles

  • http://hanshageman.com Hans

    I'm excited for you! I discovered you through Third Tribe and I look forward to following your adventures.

  • http://www.joemanna.com/blog/ Joseph Manna

    Wow, congrats. I've posted some comments on Jay's blog as well; but this is great for you and reflective of the bad-ass talent Radian6 has on their payroll. I'm very ecstatic about your continued growth. Your pithy perspective will be one reason why these printed forms of legacy will fly off the bookshelves.

    To your success! ::cheers:: ::swigs a shot of Patron::

  • http://www.facebook.com/people/Tim-Greenhalgh/716171671 Tim Greenhalgh

    Best of luck, Amber and Tamsen – can't wait to read the UK edition! Anything I can do to help – just ask.

  • http://www.zacharyadamcohen.com/ Zachary Adam Cohen

    congrats!!

  • annhandley

    Glad this news is finally out there — I've been forced to whisper behind your back. (heh.)

    I can't wait to get an autographed copy with a side of hugs.

    Love ya!

  • http://twitter.com/SocialDave David Perry

    Without a doubt “The Real-Time (R)evolution”!

  • http://insightsandingenuity.com heatherrast

    The legions of Amber and Jay fans, myself included, are thrilled by your news. We look forward to what's sure to be the best business book of 2011. I only hope I make it to next year's sxswi to get my copy autographed :-) . Wishing you much continued success…

  • http://insightsandingenuity.com heatherrast

    Ha, @djwaldow, on your reply on Jay's announcement post. I figure these superheroes are going to need at least TWO bumbling assistants tracking their rise to global stardom, so we're both covered (shotgun!). :-)

  • TimOtis

    How about FASTER!: Timing is Everything. Then again, I don't know the focus of this book entirely.

  • http://socialbutterflyguy.com/ DJ Waldow

    Who are you callin' a bumbling assistant? Ha. Love that you are moving this “comment conversation” from Jay's blog to here. Classic.

    dj

  • http://twitter.com/jeanniecw Jeannie Walters

    When can I pre-order? :) Congratulations!

  • http://twitter.com/CaraKeithley Cara Keithley

    Congrats, Amber and Jay! What an exciting venture and a great concept. I look forward to hearing more about it.

  • http://www.scribnia.com/author/show/473/david-spinks/ David Spinks

    I have to say…I don't usually care for a lot of the books that come out of the bubble. This one though…can I pre-order it now?

    I've learned so much from both of you to this point. I can't wait to see the amazing stuff you come up with.

    Congrats and keep up the great work Amber.

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  • http://twitter.com/rickjmiv Rick Morgan

    Congratulations – I will look forward to reading and learning.

  • http://ricnunez.com Ric Nunez

    Congrat, Amber and Jay, looking forward to read the book. My vote goes to: The Real-Time (R)evolution and the Evolution of now.

  • AmberNaslund

    Many thanks, Tim. Facebook page coming very soon, along with other shenanigans to be sure.

  • AmberNaslund

    Thanks, PJ. I'm really glad we can be helpful around here, and hope very much you'll keep speaking up about how we can help and what you need.

  • AmberNaslund

    Have already been typing my face off, so I'm in good condition! :) Thanks for weighing in on the Great Title Debate. Appreciate it!

  • AmberNaslund

    Thanks, Robin! See you in a canoe in a few weeks…

  • AmberNaslund

    Thank you, Dawn! That's what we're after. A really practical, down to earth book that helps businesses understand what needs to evolve. We're just not the fancy theory types. :)

  • AmberNaslund

    Yes indeed! It was time to switch things up a bit. It's been kind of a crazy year. And I appreciate the input on the title; I like your rationale. That title seems to be the frontrunner!

  • AmberNaslund

    Hi Hans – welcome! Looking forward to having you here. The 3T community has been awesome and I'm really glad to be a part of it.

  • AmberNaslund

    Thanks, Joe! I like “badass”. I can roll with that. :) And I'm really fortunate to be working with Jay, because he's got enough pith for both of us, in spades! Cheers right back at you.

  • AmberNaslund

    Thanks, Tim. Be sure to keep you posted when the UK version is making its way across the pond.

  • AmberNaslund

    Thank you much.

  • AmberNaslund

    This is new? :) Can't wait to give you that copy and find many more excuses to hang out together and get an autographed copy of YOURS. Love ya back.

  • AmberNaslund

    Thanks for voting…that one seems to be the popular one, for sure. Must have hit a nerve, which is a good thing…

  • AmberNaslund

    Heather, don't you worry. Whether or not you're at SXSW, there's a signed copy with your name all over it, even if I have to drive it over there personally. Thanks for your support and friendship.

  • AmberNaslund

    I uh… have no idea. :) I'm guessing in a few months. We'll keep you posted, and thanks for the enthusiasm.

  • AmberNaslund

    Thank you, Cara! We hope it's going to be something that's different and really useful, the kind of book you can dogear and underline and pass along to colleagues. What we're aiming for, anyway. Appreciate the support.

  • AmberNaslund

    Thanks for that, David. Really. We didn't want to write “just another” book about social media gobbledy gook. Businesses need real, concrete ideas about what they need to look at inside their own walls, so that's what we're looking at. Hoping it's as useful as we intend!

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