How To Be An Expert Without Being An Ass

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Brass Tack Thinking - How To Be an Expert Without Being an AssI know many of you hate the term “expert”. But we all strive to excel at something, and be perceived as doing so. The trick is how you demonstrate expertise and accomplishment without being christened with titles like “douchebag”. If you’re good at what you do, there are ways to communicate and exemplify your good work without having to rely on a flashy few words and adjectives to convey it.

Here’s my list, but I’d love to hear from you, too.

1. Keep a Home for Your Ideas

Keeping a home requires two things: building it, and nurturing it. That could be a blog. It might be a forum or community you build. But the point is to give your ideas somewhere to take root, to reside, so that it’s yours to keep and tend, and for others to visit. And not unlike the home you live in, it takes constant work, investment, and elbow grease to keep it in tip-top shape. Don’t skimp. Try stuff. Put into your work every bit as much as you expect to get out of it. And invite people to join you with genuine welcome.

2. Let Them Spread.

Grabbing onto your ideas for dear life doesn’t give them wings. With the exception of blatant plagiarism for profit, consider sharing your content and ideas liberally. Let them grow legs. Don’t sweat minor misattribution, and celebrate it when ideas find purchase with someone and inspire new ideas of their own. There’s nothing new under the sun, so your ideas aren’t that original. Give them breathing room, and worry about your contribution for the long haul, not your ownership for the short term. (Unless you’re patenting flying cars. That one I’d keep to myself.)

3. Get Comfy With Individuality.

Don’t be a copycat. Find your own voice, your own identity, your niche or your speciality. And wallow in it, up to your neck. Stop struggling to be the “next whoever”, and be the first and last someone like you. It’s okay to play in a familiar sandbox, but relish the building of your own sandcastle.

4. Focus on the Right Accolades

A self-bestowed title isn’t where the magic is. Be clever if you want, and call yourself whatever drives you. But remember that it’s not what you call yourself that matters, but eventually, how other people remark about your work and character. Titles and trappings are easy to manufacture. Reputation and trust are bestowed by others, and carry much more lasting value.

5. Practice the Hard Stuff.

We love to spend time on the things we do best, because it makes us feel good, empowered, accomplished. The best in their field spend time working on the things they’re not so good at, too. It’s a matter of balance: the honing of strengths alongside the mitigation of weaknesses. And sometimes, getting out of your comfort zone enough to gain some momentum in a new place. Stagnation is the enemy if expertise and authority are part of your quest.

6. Exercise Humility and Graciousness.

Even the experts don’t know it all. The most respected ones not only know that, but say so, openly. And they’re gracious about thoughtful feedback (even if they don’t agree), they’re open to new perspectives, and they embrace the notion that there’s always something left to learn. They hunger for knowledge, and seek it out regularly. Expertise to them is a state of mind and a never-ending journey, not a finite destination, and certainly not a laurel upon which they’ll ever rest. Recognize that there are perspectives other than your own, be thankful and polite when people share with you in return, and get rid of the notion that the loudest mouth gets the most ears.

7. Share the Stage.

You’ve heard the adage that a rising tide lifts all ships, and it’s true. Share the credit. Welcome the competition and let it drive you. Share your ideas, and promote the work of others lots more than you promote your own. Being seen as an expert is as much because you’re a gateway to information – a librarian, perhaps – rather than a miser hoarding and meting out the information all by yourself. There’s so much out there for the taking that you can’t possibly be the only source of good things. Demonstrate that by shining a spotlight on good work in your field wherever you find it.

And occasionally, shut up about yourself (and be mindful of how much “me” and “I” is in your conversations). You don’t need to pander for attention in order for people to appreciate your work.

8. Let Work Go Sometimes.

If you’re all about work, all the time, you become really uninteresting. Remember, being respected is about more than being able to regurgitate facts and information. It’s about being the kind of person that other people can draw inspiration from, and that doesn’t always have to be in a professional sense. Have a sense of humor. Laugh at yourself, and be careful at whom you laugh in return. Share your personality, your interests, the dimensions of you that make you different from everyone else. Never take it too seriously all of the time. Enjoy the adventure a bit, and make people feel as though they’re along for the ride.

9. Work your Butt Off (and Be Patient)

Experts are made, not born. And they’re made over years, not weeks or months. They’re devoted to what they do, to a degree that most people are never willing to invest. Malcolm Gladwell, in his book Outliers, calls it the 10,000 hour rule. That’s 1.14 years. 416 days. Of dedicated time on your chosen focus, exclusively. Which means that there ain’t no such thing as just-add-water expertise. You have to work at it. Relentlessly. So instead of talking about it, you do it. A lot.

That’s my list. I think you can be outstanding and what you do, as well as respected in your field for your knowledge and your character. I can give you plenty of examples, but you probably have your own list already.

What say you?

image credit: alancleaver_2000

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  • David Siteman Garland

    Amber – Great stuff. The days of the unapproachable expert on top of a mountain, carefully guarded, polished and all knowing are for all intensive purposes over.

    I think flaws and honesty are what are making the new era of experts, thought-leaders, whatever the heck you want to call them, more powerful and personable.

    Those that want to be a douche-a-sauras and talk down to people can go ahead….and then watch their influence crumble in real time. :)

  • David Siteman Garland

    My favorite term is trusted resource as opposed to expert/douche/guru. Doesn't it just sound more pleasant and friendly? Awww warm fuzzy moment there.

  • http://deanholmes.me deanholmes

    Uhmmmm… help me write like you-teach me please… So good.

  • Pingback: links for 2010-07-02 « Helmis Social Log

  • http://www.lawyerwebmarketing.net Brad

    Amber, I am so happy that I incorporated into my blog almost everything you wrote above…long before I read what you wrote! So now I am sure that the way I did it was the right way. But my question involves the actual writing versus who is actually reading.

    I have very little traffic so far, and I was wondering how a person deals with the fact that they write and write away when they know that nobody is listening (as of now.) I have written many posts and I continue to write because my business is based on the content I discuss (http://www.lawyerwebmarketing.net)

    Any suggestions for someone who is barely a third of a way into his 416 days?

    Thx, Brad

  • Julia Kinslow

    Great post, Amber. I love your ideas and this one in particular about promoting others, even your competition (if they deserve it) will reflect a certain integrity back on you. This is in line with how I've always thought and it's nice to see someone else feel the same way. Clients think I'm crazy when I say it. :)

    All the best, Julia

  • http://www.jordi.pro/netbiz Jordi Robert-Ribes

    Totally agree with getting a home for the ideas.
    This is why my blog started (Networking & Business http://www.jordi.pro/netbiz ).
    It is a place where I can store the ideas about networking to progress your business, which is my passion.
    Great blog!
    Jordi

  • Lawscape

    That is a really useful list and one i will look to again for guidance. Keep it up.

  • http://twitter.com/JohnBalla John Balla

    Hi Amber,

    Thanks for this thought-provoking post. I guess being an “expert” has always been a relative term, primarily being determined by the recipients of your information and whether or not (and how) they applied their newly gained knowledge that you provided.

    What's cool is to consider how productivity gains can be driven by people taking the time to share their “expertise” – even things as simple as sharing your good (or bad) experience with a brand or product can help someone make a better purchase decision and waste less of their own money or time. It's another example of how the interactivity of social platforms on the Web will continue to break paradigms and change the way we we things (generally for the better).

    In contrast to the here-and-now on the social Web and how it's driving changes, we just need to look back to the Cold War in Eastern Europe up until 1989, when control of information was the key to maintaining the Iron Curtain. It made for ridiculously unproductive economies and miserable lives for millions.

  • http://csquaredblog.wordpress.com/ Lori @ Communicology Central

    I need to circle back more often!

    Here's a link to the post I mentioned:
    http://csquaredblog.wordpress.com/2010/04/18/ja…

    And I promise to never, ever Spam!

  • http://www.adventuroo.com Adventuroo

    I've only been reading your posts for a little while now (after hearing so many good things) but you always have such wise things to say. Seriously.

    I couldn't have read this at a better time. I have this idea I've been noodling around in my head for a while and I'm ready to make it a reality. Thanks for the extra motivation that I CAN do this (and not be an A-hole)… But I have to be patient. That's where I need the extra reminder. :-)

  • http://twitter.com/alanmstein Alan Stein

    Great post, Amber. It's nice when well adjusted, pleasant people who can communicate so well have insightful knowledge to share. My first trip to your blog, but I'll be checking it out often.

  • http://www.womanzworld.com/ Natalie Sisson

    I think No #9 is the difference between success and mediocrity. If there's one thing I read, see and experience time and time again is that those who really put in 110%, hell even 200% receive the benefits they desire – whether that's accolades, helping people, more sales or simply satisfaction.

    I don't think anyone can underestimate how much work goes into being and doing wondrous things.

    Thanks Amber

  • http://www.asimpleguyblog.blogspot.com Dan Collins

    Excellent Amber – Not sure I can add anything of value – Your points were concise, cogent and comprehensive. Perhaps just a comment. A byline that has helped me, and might keep those who consider themselves experts in any field of endeavor a little grounded, is “When we think we know – We Don't. When we think we're good We're Not.” Sort of a 'Live to Learn' kind of thing. I Really appreciate your writing and perspectives. Thank You.

  • http://take.ly/pCc kjalcordo
    • http://brasstackthinking.com Amber Naslund

      They asked if they could reprint some of it. If you notice, they credit me and link back here.