Social Media and Letting Off Steam

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Social Media and Letting Off SteamWe do so love our social media as a pressure relief valve.

It’s given us the ability to pop off about whatever annoys us, and I’ve been guilty too. Get crappy customer service? Tweet it. Have a frustrating day? Let that Facebook status update have it.

But as David Thomas pointed out (sagely, I might add) not too long ago, sometimes that too much “TGIF” can be construed in a way that makes it look like you dislike your job. And the concentration of “this sucks and that’s annoying” over time can paint kind of a one-dimensional picture of us. Laughing at yourself too much can have a similar effect.

Most of us aren’t that way in reality. We’re far more nuanced and complex creatures. We have our good moments, our moments of excitement, or just quiet contentment. But we’re rarely as verbal about those, perhaps because they’re not as exciting. Perhaps the big ones can feel too braggadocious. Perhaps because it we don’t need the pressure release valve for the good stuff, or even the okay stuff, as much as we do for the things that irritate or confound us.

What’s interesting, too, is how people will react to you if your balance is in one direction or the other.

Someone who isn’t afraid to speak their mind intelligently on occasion can be seen as pragmatic or refreshingly not part of the echo chamber. Disagree or find flaw in everything, however, and being the perpetual contrarian somehow just doesn’t come off as sexy. Moreover, at a saturation point, that negativity or defiant nonconformity is just as one-sided and unconvincing as someone who’s unicorns and rainbows all the time.

As with most things, it’s a balance. But the trick is that the internet is really a series of filters, and no one sees your whole self at any one given moment. We get to know people online based on micro-interactions, brief glimpses into the daily thoughts and experiences of people based on what they choose to share. Rarely do we have the opportunity (or take the time) to assess someone based on the merits of their aggregate online presence but instead, we see the small pieces as they’re served up to our immediate field of attention.

And in our heads – consciously or subconsciously – all of those pieces stick together to form a feeling, a perception, an emotional aftertaste of that person, based on what they give us to see. That humanization thing we keep talking about? It can cut both ways.

I know that I’ve been particularly conscious of it, because I’d like the people that know me to know that I can be tenacious or even ferocious, but also funny, kind, or introspective, too. And while I can’t spend forever mired in what other people think, I’m quite certain that how I present myself to the outside world reflects on how I feel about myself and my world, too.

On the web, words can be more than just words. They’re small little reflections of who we are, what we believe, and what we want others to know about us.

Are you paying attention to how you’re using yours?

image credit: aussiegall

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  • http://www.jimakin.com Jim Akin

    Very true. Every tweet and status update is a potential first impression. And like any remark at a cocktail party or PTA meeting, it cannot possibly encapsulate all that you are, and yet it has the potential for engaging someone or turning them off.

    The danger of worrying about that too much is that you can become inoffensive to the point of blandness, and risk hiding what makes you YOU, and what makes your & your company great. People don't all share the same passions, senses of humor, etc., and much as you might wish otherwise, not all potential customers/clients will click with you or your company and its values, priorities and approach. That doesn't mean you should be glib or reckless in the social space, but IMO you shouldn't be afraid to be honest, either.

    One way to counteract the danger of snap judgments is to link to posts or articles (your own or others') that amplify a feeling or opinion, in a way that at least avoids misunderstanding based on brevity or witticism. Consider, for instance, the post “Make a Fool of Yourself,” by Mitch Joel at Six Pixels of Separation: http://bit.ly/9IX0nF. While it doesn't contradict anything said here, it argues (at least as I understand it) for erring more on the side of personal expression than about concern over giving offense. Any thoughts on this?

    Thanks for the post!

  • http://www.tommartin.typepad.com Tom Martin

    Great reminder Amber. What we do here forms the perception of who we are — right or wrong — and should be managed accordingly.
    @TomMartin

  • AmberNaslund

    Hi Jim –

    I think I'm actually talking less about being “honest” – which I totally advocate, and which anyone who reads my posts can tell you I'm prone to do. So it's not so much about hiding what you think and feel as being *aware* of how the sum of the parts adds up to form the part of you that people can see online.

    It's a subtle distinction, and I don't disagree with Joel, actually. But like anything else, hammer away at constantly being the aggressor, or the one who's “brutally” honest leaves an impression behind. I'm advocating for temperance, and a moment of pause and self reflection once in a while.

    Thanks for weighing in.

  • http://michelletripp.com michelletripp

    Hi Amber, great thoughts! Your point about people missing the nuances of those they follow is one of the conundrums of social media. I like to say we all have a “social media tattoo.” Our permanent record… And in building it, there's a fine line between the right amount of sharing and oversharing, and a delicate balance in expressing the real you and inadvertently painting a picture that's too extreme in one direction. Social media isn't as free-wheeling as we all might wish it to be. It's definitely a tattoo. It's worth checking out “the work” while in progress to make sure we're not ending up with a dragon when all we wanted was a butterfly!

  • http://www.jimakin.com Jim Akin

    Thanks for the response, Amber. Self-awareness (in the social space and elsewhere) is critical.

  • http://rickcaffeinated.com Rick Stilwell

    “being *aware* of how the sum of the parts adds up to form the part of you that people can see online.” – that's the important thing I hope I remember, and am trying to pass along to our kids as they dive into Twitter and eventually Facebook as well.

  • http://twitter.com/AnnieHaarmann Annie Haarmann

    So true. Sometimes I read people's postings and wonder if they realize how they sound. Remember, social media is a billboard, not a journal. Of course, I know I have been guilty of this from time to time.

  • http://twitter.com/Stacey_Alex Stacey Alexander

    So true, Amber. It's a nice reminder that some people only know of us what they see on Twitter, or on Facebook, or on our blog. Because we write to all of these places, we see the whole picture and forget that others don't. I'm definitely going to keep this in mind when I tweet and update today. (And of course, I'm going to retweet this post to my followers.)

    Thanks!

  • AmberNaslund

    One of the tricky bits, of course, is that many of the pieces of that perception are fleeting. They may stick around in Google, but they're not in front of people's faces for very long, at least on Twitter or Facebook.

    It's one of the reasons I still love having a blog. It's more of a body of work, a collection of thoughts that's probably more well rounded (if more verbose). ;)

  • AmberNaslund

    Yep, and the lens depends on the person, doesn't it? Where they are and what they see at any given time? I'm not interested in policing every little thing I do or say online, but it just gives me pause once in a while that I should be conscious of how the big picture comes together.

  • AmberNaslund

    I think that's just it; many of us don't think about it. We think about the single tweet, and not the sum of the parts over time. I know personally that there are folks I steer myself away from in general because I have a “taste” for their approach, and it's not one I care for. (I'm sure others feel differently about them). And I often wonder if they realize – or care – about how they're presenting themselves.

    What it comes down to for me is that I *do* care about my reputation and the level of respect I manage to earn, and while I don't need people to agree with me or think I'm infallible, I want to put my best foot forward whenever I can.

  • AmberNaslund

    Very true. That's exactly what I'm getting at; few people other than us see the 360 picture, so it's just about being a tad more conscious of each snapshot. Thanks for the comment.

  • http://twitter.com/fmi_marketing fmi

    Hi Amber,

    Thanks for the reminder re: keeping a balance. I am one who loves a good fight/debate as much as the next guy or girl but I also enjoy singing the praises of something that catches my eye, or dare I say, tickles my fancy…

    However I will disagree with your assessment that laughing at oneself too much can be a bad thing… life's just way too short in my humble opinion so I don't think it's humanly possible to EVER laugh at oneself too much… You may be right. I may be crazy… but that's me.

    Thanks again though for this post… definitely a good reminder.

    All the best,
    Steve O

  • http://twitter.com/fmi_marketing fmi

    Hi Amber,

    Thanks for the reminder re: keeping a balance. I am one who loves a good fight/debate as much as the next guy or girl but I also enjoy singing the praises of something that catches my eye, or dare I say, tickles my fancy…

    However I will disagree with your assessment that laughing at oneself too much can be a bad thing… life's just way too short in my humble opinion so I don't think it's humanly possible to EVER laugh at oneself too much… You may be right. I may be crazy… but that's me.

    Thanks again though for this post… definitely a good reminder.

    All the best,
    Steve O

  • http://nextcommunications.blogspot.com/ Vedo

    As a release-valve all of these tools have certainly made it easy to spout off intentionally to gripe and share frustration. What I find interesting (and sad) is how quickly and often people seem choose to devolve into a negative base-level of humanity rather than use the tools for dialogue and advancement.

    I really appreciate your reference to words being “small little reflections” since the visual can either be a hallway of mirrors or shards of one big mirror that has been broken.

  • http://nextcommunications.blogspot.com/ Vedo

    As a release-valve all of these tools have certainly made it easy to spout off intentionally to gripe and share frustration. What I find interesting (and sad) is how quickly and often people seem choose to devolve into a negative base-level of humanity rather than use the tools for dialogue and advancement.

    I really appreciate your reference to words being “small little reflections” since the visual can either be a hallway of mirrors or shards of one big mirror that has been broken.

  • http://twitter.com/steveolenski steveolenski

    Hi Amber,

    Thanks for the reminder re: keeping a balance. I am one who loves a good fight/debate as much as the next guy or girl but I also enjoy singing the praises of something that catches my eye, or dare I say, tickles my fancy…

    However I will disagree with your assessment that laughing at oneself too much can be a bad thing… life's just way too short in my humble opinion so I don't think it's humanly possible to EVER laugh at oneself too much… You may be right. I may be crazy… but that's me.

    Thanks again though for this post… definitely a good reminder.

    All the best,
    Steve O

  • AmberNaslund

    Hey Steve – Did you happen to read the post about laughing at yourself? It wasn't so much about not taking yourself too seriously as it was being careful about being self deprecating all the time. Perhaps you still disagree, and that's okay. :)

  • AmberNaslund

    Hi Richie –

    You know, that's less a function of the tools and more a function of how little education we have about what constitutes civil disagreement. We move from an issue to a personal attack so quickly, and indeed I think that hinders people from having sound discussion, and probably perpetuates some of the passive-agressive, snark based popoffs we see so often.

  • http://nextcommunications.blogspot.com/ Vedo

    You are right-on there, Amber. Working in government (k12 public education) I have seen or have heard from colleagues about too many instances of inappropriate handling disagreements from both sides. Opportunities for improvement should be just that instead of opportunities to instigate.

  • http://www.ferreemoney.com Backlink Builder

    Your post reminds of the cliche “Ready – Fire – Aim”.

    Which implies that you should read & re-read your Tweet or FB posting BEFORE you hit the send button.

    Then there's that other moniker that I've heard that goes like this…

    “Who you are speaks so loudly, I can't hear a single word you say”.

  • http://twitter.com/steveolenski steveolenski

    Hey Amber, I did read the post but I will admit I glossed over this part (hard to do since its near the beginning of your post but…)

    “There’s a point where self-deprecating humor goes too far, and starts feeling as though you’re pandering for attention or fishing for compliments.”

    That and the “Learn to take compliments” is a huge problem for me… I am always uncomfortable just doing what comes naturally to me, i.e. writing. My wife tells me all the time that most people can't do what I do and I should take the compliment and move on, so to speak.

    In fact, I think you've inspired a blog post about this very topic… will be sure to give you inspirational props as I did my man Tom Martin a while back.. http://blog.fmidm.com/index.php/2010/07/15/what…

    And you didnt pick up on my Billy Joel reference? Had you pegged as Piano Man fan… take another look…

  • http://www.jeremymeyers.com/ Jeremy Meyers

    I think it's also really important that as we go out there and engage and interact with people, we keep this fact in mind. One tweet or one blog post or one interaction can certainly 'sour the milk', but in this age of instant communication, we should all try to give people leeway. We don't know what they might be going through in another aspect of their life, or what frustrations they're taking out publicly.

  • http://mobthink.com/ Rab

    Great discussion Amber. I am reminded 'perception is reality' online anytime I have had unexpected responses from perfectly well intentioned words. I likewise remind others: Text is a blunt instrument. As Ice Cube sagely offered, you better check yo'self before you wreck yo'self. Word.

  • http://twitter.com/JanetAronica Janet Aronica

    Good post! This is hard for me. #1 not cursing on Twitter is actually hard for me sometimes, not gonna lie, but it's necessary. #2 If I am going to let off steam about something, I try to think to myself, “Is this something that will be valuable to 1,000 or so people?” For example, I complained the other day about how my bank will only let me transfer my money from savings to checking 3x a month and how that was frustrating. I Tweeted out of frustration, but it was still a conversation starter and something a smart bank would watch. I'm trying to keep my frustration Tweets like that from now on. Even still, occasionally and sparingly Tweeting TGIF or “Yay! Beer o'clock!” (I'm 23…) is a funny, and for Heaven's sake if we can't value humor then I don't think we're doing this right.

  • http://twitter.com/brightmatrix Mike Zavarello

    Another round of wise words and good advice here, Amber. This is why I love your blog.

    IMHO, folks are free to handle themselves as they choose on SM channels, however, there is always cause and consequence. I think the “throw-away” nature of tweets and Facebook status updates tends to give people an easy outlet without giving much forethought.

    I keep some of my SM channels, such as Twitter, public, so I do my best to function under the premise that my boss three levels up is reading everything I post. That said, we all have bad days and I've been questioned about a post or two that perhaps sounded a bit too negative.

    It's good to have a spot check to keep your sanity intact. This is why I've been staging most of my tweets lately. Allows me to check over them just one more time before they're scheduled to fire off into the ether. :-)

    All the best,

    Mike

  • http://www.techguerilla.com/ Matt Ridings – Techguerilla

    Great post Amber. I resemble a few of those remarks :)

    Context (or rather, lack of it) and permanence are also big factors here in my opinion.

    We tweet as if we are in real time (which we are), and 140 characters insures that we may have multiple tweets that provide context for a single whole concept. Yet allowing Google to index the stream (which I was against for this very reason) means that all of those tweets now have a permanence that the tweet wasn't meant to have and will be taken individually and without any context of person or surrounding content.

    This fundamentally changes the social dynamic of Twitter (slowly, as more people realize that their stream is indexed) because things I would say, and that would be understood by everyone at that moment to be completely innocuous, can now be viewed in isolation at some point in the future and seem controversial. That definitely would give me pause (ok, fine, perhaps I'm not the best example, but 'most people').

    It's no different than how a conversation dramatically becomes more formal when a tape recorder is brought out and put on the table. Except in this case most people don't know the tape recorder is there or they forget about it. I value the back and forth conversational aspects of twitter that forge new relationships and allow me to learn from these great people every day, unfortunately some of that will definitely diminish over time (or at least become more 'stiff')

  • http://www.suddenlymarketing.com Suddenly Jamie

    “Emotional aftertaste” … I love that!

    The collision of Real World feelings and digital soap boxes absolutely creates volatile situations. I think that, much like waiting a reasonable amount of time before hitting “Add to Cart,” we should always pause respectfully and thoughtfully before hitting “publish,” “share,” “tweet,” or “send.”

    Because, you're right, each of our actions becomes part of the whole perception about who we are. Though you can always add to that whole, you cannot take away. Once something is said or done, it's out there. No takesies-backsies. And for each misstep, you may have to walk a mile back down Penance Lane to make it up.

    The challenge is, as Jim Akin said, each piece of the larger puzzle can turn out to be the all-important first impression. So, unless we suppress all our humanity in favor of presenting a sterile and always inoffensive version of ourselves, we are always at risk of making the wrong impression … to someone, somewhere. I've chosen to mix my pesonal and business streams because when someone works with me, they are going to get a lot of my personality anyway … may as well start right out of the gate. I'm fortunate, though, in that I work for myself and get to make that decision.

    Tricky territory, this. Much worth considering. Thanks for getting the conversation started.

  • Davidoliva

    I wish I could express myself as eloquently as you, what a gift.

    I'm new to social media, but recognise whenever we express our thoughts on line, we expose ourselves, even if just a little. Letting the world “peek behind the curtain” can bring reward, but also carries with it an element of risk and scrutiny… Will they understand me, will they like me, will they GET me? The words we write are painting a picture, we just need to think, am I painting the right picture?

  • http://www.techguerilla.com/ Matt Ridings – Techguerilla

    As an aside, I'd say you express yourself just fine. :) Well written

  • http://michelletripp.com michelletripp

    You're right about the lens, but then again there's an essence we project. I think we have to sometimes step back and look at ourselves objectively… say for instance, review our Twitter feed but pretend we're looking at someone else's and experience the knee jerk reaction.

    As far as the lens goes, someone looks at Penelope Trunk through a much different lens than they look at someone who's a potential job applicant. Letting off steam can detract, unless you're known for letting off steam and loved for it.

  • advancedbourland

    I like that you brought up teaching the balance to kids. Do you worry about the next generation(s) thinking they can speak to their peers, teachers, bosses, etc the way they have come to communicate via text and social media? I do. There's a lack of professionalism and diplomacy I see growing in the generation following mine (I'm 30; the examples I'm thinking of are 14-20). When they ask questions, or request something, it's blunt – nearly rude, and I'm willing to bet if I typed out what they've said, it would be 140 characters or less. I worry about them going on interviews, dealing with clients on the phone, or successfully overcoming conflict in the work place, etc.

  • http://www.twistimage.com/blog Mitch Joel – Twist Image

    Yeah… that wasn't really the point of my Blog post, and I think Amber and I are very aligned here (we usually are ;) . The point of my post was to not become homogenized. So many people Blog what they think others would like them to be verses Blogging their own thoughts in a very human and real way. My Blog post was much more about ways to let loose and – ultimately – not be afraid to be the fool once in a while because of it.

  • http://www.kherize5.com Suzanne Vara

    Amber

    This is so well said as it is so easy to complain, criticize and sound off while at the same time be the overly happy, life is so perfect and wonderful person that raises an eyebrow. As Tom said below, there is a perception of us that is built. Whether it be accurate or not, people are building it/creating it from what we tell them. We know ourselves and sounding off when something goes wrong to us is letting off steam but to someone who does not *know* us it is telling them something.

    My thoughts on the TGIF or the complaining about a job is that someone will see it … that someone could be the hiring manager of the job that you just sent your resume off to. If you complain so publicly about your current job why would it be believed that you would not about a new job.

    A good rule for me is to go and look at my stream of tweets, comments on blogs, status updates and see how they look one after another. That for me paints a picture of how I would perceive me and possibly how others would too.

    @SuzanneVara

  • http://rickcaffeinated.com Rick Stilwell

    I worry more about adults who talk to others like that online like kids. Hoping our kids have a respect communicating with others, and that it spills into their online & offline interactions. So far so good. :)

  • http://twitter.com/jeffreypjacobs Jeff Jacobs

    Hadn't really thought of it this way before. Balance. I think I looked at it as if SM was the roulette wheel of communication. Every tweet, blog post, whatever, had a 50/50 chance- either red or black. Thanks for getting me to look at the cumulative impression. Best regards to you.

  • http://www.hallme.com/blog/author/amanda/ amanda_pants

    I. Love. This.

    I am often put off by how much whining and complaining people do online. I suppose it is a bit of a faceless crime and it does help to let off steam, but it contributes to bringing other people down with you. I wish more people tweeted about the positive things they have going!

    I am also surprised by the people I know who are searching for a job or to make a career move who vent all and every frustration they have online. Your next employer has a good chance at viewing your social media profile during their process of getting to know you and if you are a good fit for their organization. As you said, people may be kind and happy but if all your tweets or status updates are negative you are painting yourself as a negative person.

    Thanks for another great post.

  • http://twitter.com/Heligonix Heligonix

    I've held witness to the winy FB user who distracted me to the point of hiding her, the annoying exercise poster (I walked 5 miles today, yesterday and every day) and the disgruntled employee (won't someone please alert his employer to the negative posts already?!) I've also seen the value in Tweeting product reviews, asking for advice on FB and blog interactions (are we reinventing the forum here, people?) I think the balance is in knowing when and where to speak up. Each platform offers a different listener base and this, too, can often be dependent on the time of day. We need to be aware of to whom we are speaking. Like @Davidolivia said, “The words we write are painting a picture, we just need to think, am I painting the right picture?”

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