• http://twitter.com/HotSpotPromo Darlene Hull

    This is great, Amber.  So much of this is done intuitively.  When you break it down like this it creates some challenge worth thinking through.  Thanks.

    • http://brasstackthinking.com Amber Naslund

      Thanks, Darleen. Thought stimulation is what we’re after here. :)

  • Karin Wills

    Good post Amber. I am going to share this because there are so many “do it this way” advisors out there but your post combines common sense with manageability. 

    • http://brasstackthinking.com Amber Naslund

      Thanks very much, Karin. There’s no “this way”, there’s just the way that works for us. This post is how I make it work for me and make sense of it all. I’m always eager to hear how others tackle their challenges, too!

    • http://brasstackthinking.com Amber Naslund

      Thanks very much, Karin. There’s no “this way”, there’s just the way that works for us. This post is how I make it work for me and make sense of it all. I’m always eager to hear how others tackle their challenges, too!

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  • http://www.facebook.com/profile.php?id=609332459 Vicki Kunkel

    Love the idea of layers. I have done this somewhat intuitively, but not on a formalized level.  Still, I make it a point every day to interact with folks who aren’t on the “superstar” level, who don’t have a “platform” and who have few followers.  Often I find THOSE are the folks with some brilliant insights but,  because the lack the social media “star” status, they don’t get the attention they deserve. 

    • http://brasstackthinking.com Amber Naslund

      Thanks, Vicki. The whole point of things like dynamic filters is that they’re flexible. It’s hard to be completely agnostic about what you filter (and I’m always amazed when someone is somehow offended that they weren’t on my radar), because we surface the people and information that travels through our networks. And because each of our systems are unique, we run across different stuff. I don’t care much for the “rockstars vs plebeians” discussions because yesterdays’ nobodies are tomorrow’s somebodies, and it’s proved to me over and over that the somebodies can disappear into obscurity just as easily.

      All that to say that filters are meant to give you some tools to manage the flow of the networks. WHAT you put in them and why is completely up to you.

  • http://www.contentequalsmoney.com Emma Richardson

    Wonderful breakdown of the social inner workings. One thing that I like about social is that it allows you connect with others, to their notice, even if they have not followed or “liked” you back. Of course, this has obvious drawbacks (I can only imagine the type of @ replies some celebrities get on their feeds…) but some more beneficial perks to young B2B or content generators trying to break into the market. Your analogy of calling someone even though they don’t have your number is brilliant and spot-on – such a great way to have social make sense on a level we can all relate to. Kudos! :)

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  • http://www.ganeshagro.com/products/chick-peas/ Chickpeas export

    Nice post!! These points are to be focussed on & deliberate system should be adopted. Today working unitedly & co-operatively is practised rather than working in competitive manner. Interconnection through social media really paves the way for successful business.

  • http://www.ganeshagro.com/products/chick-peas/ Chickpeas export

    Nice post!! These points are to be focussed on & deliberate system should be adopted. Today working unitedly & co-operatively is practised rather than working in competitive manner. Interconnection through social media really paves the way for successful business.

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  • http://www.mynotetakingnerd.com/blog Lewis LaLanne aka Nerd #2

    One of my favorite suggestions I ever heard was to only focus on two social media channels when you first starting out. Eat, sleep, and breathe them until you really understand the community and how everything works in those worlds.

    Most people do the opposite and get a social media course and see all the networks they can “get their name out to” and go create profiles on all of them. This leads to them having a half-assed presence on all of them.

    Thank you Amber for helping me get more of out of the connections I’m building in the couple of networks I’m focused on now!

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  • http://blog.adminitrack.com/ Adminitrack

    Great article Amber, even though the picture makes me hungry!!

  • http://blog.adminitrack.com/ Adminitrack

    Great article Amber, even though the picture makes me hungry!!

  • http://heathero.com HeatherO

    Love the image! (And the content:) I have ‘met’ some of my very favorite people via facebook & twitter, and I some I still have not met in person. I love the fact that we can connect with people who enrich our lives without geography getting in the way ;)

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  • Jfrancis

    I like this article! I have never really realized these layers exist! Some great things to think about! 

  • Theduke_sim

    Good point. But It already exists. It’s called Social Networks Analysis of Layered Networks.