My Own Adventure in Wayfaring: Saying Farewell to Radian6

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My Own Adventure in Wayfaring: Saying Farewell to Radian6I’ve talked a great deal this year about embracing change. About grabbing hold of the opportunity – and responsibility – to ask hard questions and challenge what you know. It’s an exciting time we’re part of, both as professionals and as humans, and I’m as eager than ever to make that proverbial dent in the universe.

Such momentum and shift often brings about personal change as well, and for me it means an exciting albeit bittersweet crossroads. As of December 1, I’ll be leaving my post as Radian6′s VP of Social Strategy to start a new business. I have a brilliant business partner and we have some big ideas, but we’ll share more on that later.

For now, I’m really taking stock, and I’m immensely proud of what the Radian6 community has become.

Over the course of the last three and a half years, I’ve had the amazing opportunity to contribute to Radian6′s growth as a company, and to watch our community of social businesses grow along side it. From the early days of understanding what it meant to be “listening” in social media to the much broader and more exciting picture of a social enterprise that we’re illustrating today, it has been a remarkably exciting journey of learning, exploration, experimentation, and lots and lots of interaction with our many thousands of customers.

Our successful acquisition by Salesforce.com this past May really put an exclamation mark on Radian6′s important place in the social business community. There is so much potential in the future of this industry, and so many ways that our work to build truly social enterprises will change the way companies work at a fundamental level. The conversations I’ve been part of internally are exhilarating, and you’ll see great things yet from the Radian6/Salesforce crew.

Radian6 and I grew up together in many ways over the last few years, and I cannot begin to tell you how much I believe in this company, its leadership, and the opportunities that lie ahead for all of my colleagues and our customer community. It has been so incredibly rewarding to be a part of a company that believes in asking great questions, empowering the people within it, blazing new trails, and walking the talk of being a constant resource for their community.

It’s hardly farewell for good, as I know I’ll be working with Radian6 in the next phase of my social business career. For now, I need to say a personal thank you to David Alston, who first gave me the opportunity to be part of the Radian6 team, and who has been an outstanding colleague and friend over the last few years. I’m also incredibly grateful to the leadership team of Marcel Lebrun, Chris Newton, Chris Ramsey, Daniella Degrace and Chris Himes for allowing me to be a small part of something truly special. It’s not often you get to say that in your career, and I most definitely do. Thank you, thank you. I can’t wait to celebrate your continued success.

To the Radian6 community of customers, partners, and friends, you are in the very best of hands. I hope our relationships carry long into the future, and that Radian6 will remain a partner that you rely on to help you power the social aspects of your enterprise. These teams are passionate about seeing you thrive, and I look forward to hearing about your enduring achievements.

So, onward. Not away from something, but toward something.  Toward the next step in an evolution that I hope never really ends.

Thank you all for your support and advocacy these past few years, and I look forward to sharing more with you in the very near future. There’s exciting work to be done. See you on the other shore…

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  • http://www.facebook.com/people/Ben-Watson/778550219 Ben Watson

    A well put exit.  I wish you all the best in your new venture!  I cant wait to hear more about it.

    • http://brasstackthinking.com Amber Naslund

      Thank you, Ben! Looking forward to sharing it very soon.

  • http://www.facebook.com/profile.php?id=614765895 Jodi Echakowitz

    While I’m sure that yours will be an incredibly tough void to fill at Radian6, congrats to you for following your dreams and embracing the opportunity. I have no doubt that you will be successful in whatever you do. Can’t wait to hear more about your next venture.

    • http://brasstackthinking.com Amber Naslund

      Thanks so much, Jodi. I’m excited about what’s ahead, and know that my colleagues at Radian6 have much success ahead of them too.

  • http://twitter.com/MarkDykeman Mark Dykeman

    Good luck!

    • http://brasstackthinking.com Amber Naslund

      Thank you, Mark.

  • Kat Jaibur

    What a beautiful farewell post. This is how it’s done! Class and heart and appreciation. And full of excitement about your new venture. Your altitude is still climbing, sweets. Looking forward to whatever you do next! Congratulations!

    • http://brasstackthinking.com Amber Naslund

      Thanks so much, Kat! I *am* excited, in all the best ways. Thanks as always for your enthusiasm and support. You’re fantastic. 

  • http://www.revenews.com Angel Djambazov

    Second only to recent announcements from CERN, am I looking forward to the news of your new venture. Might not overturn the world physics, but I have a feeling it will rock the online industry. Looking forward to seeing you break 86,282 miles per second!

    • http://brasstackthinking.com Amber Naslund

      You hit me right in my space nerd heart strings. :) Thanks, Angel. I’d happily sit by and take a back seat to the Higgs-Boson. I really would. 

  • http://www.socialmedia.org Andy Sernovitz

    I can’t wait to see what you do next!

    • http://brasstackthinking.com Amber Naslund

      Thanks so much, Andy! It’s sure to be an adventure no matter what. :) Hope all is well with you!

  • http://www.briandshelton.com Brian D. Shelton

    Congratulations, Amber. Wishing you continued success in your next big adventure.

    • http://brasstackthinking.com Amber Naslund

      Many thanks, Brian. Appreciate it.

  • http://janetfouts.com Janet Fouts

    You go girl, you’ve done amazing things for Radian6 and you are the real deal. Wishing you all the best! 

    • http://brasstackthinking.com Amber Naslund

      Thanks, Janet! There is an amazing team there that’s sure to do more great things, and I’m ready for the next phase of my adventure. Appreciate the support!

  • http://dbthomas.com David B. Thomas

    So now I have to think of something to say that I haven’t already said on Twitter, Facebook and Chatter. Umm…

    Can I have your chair?

    • http://brasstackthinking.com Amber Naslund

      If you only knew where I really worked. I could tell you, but then I’d have to kill you. In all seriousness though, Radian6 is in the very best of hands. You’re going to be amazing.

  • http://dbthomas.com David B. Thomas

    So now I have to think of something to say that I haven’t already said on Twitter, Facebook and Chatter. Umm…

    Can I have your chair?

  • http://dbthomas.com David B. Thomas

    So now I have to think of something to say that I haven’t already said on Twitter, Facebook and Chatter. Umm…

    Can I have your chair?

  • http://noteasytoforget.com James Ball

    Thanks Amber, you’ve been as a beacon to me on more occasions than I can count. I’ve come to value your insight and tactful voice. I certainly hope that your new path will have a similar stalwart voice as a compliment. All the best to you as you venture down the new road!

    • http://brasstackthinking.com Amber Naslund

      Thank you so much, James! I can say with confidence that my partner is every bit as insightful, probably more tactful, and someone that I’m very proud to be working with. Stay tuned. ;)

  • http://noteasytoforget.com James Ball

    Thanks Amber, you’ve been as a beacon to me on more occasions than I can count. I’ve come to value your insight and tactful voice. I certainly hope that your new path will have a similar stalwart voice as a compliment. All the best to you as you venture down the new road!

  • http://noteasytoforget.com James Ball

    Thanks Amber, you’ve been as a beacon to me on more occasions than I can count. I’ve come to value your insight and tactful voice. I certainly hope that your new path will have a similar stalwart voice as a compliment. All the best to you as you venture down the new road!

  • http://www.davemadethat.com Dave Delaney

    Congratulations! I’m dying to know what you’re up to!!!

  • http://www.davemadethat.com Dave Delaney

    Congratulations! I’m dying to know what you’re up to!!!

    • http://brasstackthinking.com Amber Naslund

      Patience, my dear friend. Hopefully will have more to share around the new year. The anticipation is killing me, too! Here’s to a catch up, soon, under a table somewhere. :)

      • http://www.davemadethat.com Dave Delaney

        Ha! To be sure.

  • Tom Hasselman

    To say you will be missed is an understatement…..it’s been an amazing 3.5 years, looking forward to watching you rawk the next chapter!!

  • Tom Hasselman

    To say you will be missed is an understatement…..it’s been an amazing 3.5 years, looking forward to watching you rawk the next chapter!!

    • http://brasstackthinking.com Amber Naslund

      Tom, it truly has, and you’ve been such an incredible part of my time at Radian6. Thanks for being who you are. I’m going to miss you terribly, but I think our paths will cross again. :)

  • http://shannopop.com Shannon Johnson

    It wasn’t me, was it? I promise I showered before joining the Radian6 Community Team.

    Congratulations, Amber. Look forward to keeping up with what’s next for you.

    • http://brasstackthinking.com Amber Naslund

      Ha! Not at all! I’m so excited for the community team and where you guys are headed. Truly. I’m very proud to have been part of its early days, and look forward to seeing what you guys come up with next.

  • http://www.1GoodReason.com Chris Kieff

    There is no doubt in my mind that you’re going to be great in your next endeavor.  Please don’t hesitate to reach out and keep us informed on what you are up to.
    Chris  

    • http://brasstackthinking.com Amber Naslund

      Thanks for the vote of confidence, Chris. I’ll definitely be in touch. You’re not rid of me THAT easily!

  • http://conniereece.tumblr.com conniereece

    Happy Trails, dear Amber! I look forward to hearing more about your next chapter.

    • http://brasstackthinking.com Amber Naslund

      Thanks so much, my wonderful friend. Can’t wait to share more.

  • http://actionjay.com Jay Baron

    Awesome! Can’t wait to see what happens next :)

    • http://brasstackthinking.com Amber Naslund

      Thank you, Jay!

  • http://lamiki.com/ Laura Kimball

    Oh wow. Bittersweet congratulations to you, Amber. It’s been amazing to watch how you have build the Radian6 community and team up and learn from you in real-time.

    I’m excited about this new adventure and I wish you the best of luck!

    And thank god for Twitter and this blog — I know I won’t miss any of your beats :)

    • http://brasstackthinking.com Amber Naslund

      Social media is cool that way, huh? I’m not going anywhere, really. Thanks so much for the kind words and encouragement. I’m excited, too, and appreciate the support.

  • Jen Zingsheim

    Best wishes going forward, wherever your new endeavors take you. It sounds like you had a wonderful experience, and I have a hunch that’s what will be in front of you too. Some people have a knack for creating their own magic–congratulations!

    • http://brasstackthinking.com Amber Naslund

      Thanks so much, Jen. I did indeed have a fantastic experience, and I know I’ll be carrying with me much of what I’ve learned along the way.

  • Anonymous

    Oh, I am excited to hear about the next phase! Good luck – we’ll all be watching and wishing you success!

    • http://brasstackthinking.com Amber Naslund

      Thanks, Gavin!! We’re so overdue for a visit. I swear I’m going to make it over there this year, somehow! Thanks for the support.

  • Maria Vladutu

    Ciao! My company uses http://www.socialwatching for it’s social media monitoring needs.

    • http://brasstackthinking.com Amber Naslund

      There’s something satisfying about marking comments as spam….

  • Maria Vladutu

    Ciao! My company uses http://www.socialwatching.com for it’s social media monitoring needs.

  • http://iangordon.me Ian Gordon

    Congratulations on making the leap! You are a true entrepreneur and I look forward to seeing what you create.

    • http://brasstackthinking.com Amber Naslund

      Thank you so much for that, Ian. I’ve so enjoyed connecting with you, and hope we’ve got lots more to come. Appreciate your encouragement and support.

  • Angela

    Good for you! Can’t wait to see what you come up with.

    • http://brasstackthinking.com Amber Naslund

      Thanks, Angela!

  • http://twitter.com/wadesmom Carolyn Stephens

    I gather this is not the bar tending dog saving business we talked about earlier?

    • http://brasstackthinking.com Amber Naslund

      Haha! Not yet, I’m afraid. But maybe this will lead to that someday? :)

  • http://justinmwhitaker.com justinmwhitaker

    Congrats on everything you have done so far Amber, and best of luck to whatever challenges have the poor judgement to stand in your way on the road ahead!

    • http://brasstackthinking.com Amber Naslund

      Thanks, Justin. I’m really eager to dig into the next phase. There’s much to be done. So glad we’re connected.

  • Daria Steigman

    Change, and the opportunities it brings, is always exciting. Good luck as you embark on your new adventure. I know you’re going to have much success.

    • http://brasstackthinking.com Amber Naslund

      Always exciting to be sure! It’s been an incredible year and I’m looking forward to what’s next. Thanks for the kind words.

  • http://nikkistephan.com Nikki Little (Stephan)

    Congrats and best of luck, Amber! Interested to learn more about your next steps.

    • http://brasstackthinking.com Amber Naslund

      Thank you, Nikki. I can’t wait to be able to share plans with everyone. Trying to be patient. :)

  • http://crowdbooster.com/ Ricky Yean

    Amber, thank you so much for leading this community. I’m a newcomer and cannot wait to participate in your next project.

    - Ricky
    CEO, Crowdbooster

    • http://brasstackthinking.com Amber Naslund

      Thanks so much, Ricky. Welcome aboard, and looking forward to having you along for the ride.

  • Becky Carroll

    Amber,

    Many congratulations on what you have achieved at Radian6, but mostly, I am so excited for you in your new venture! I know it will be great because You Rock!!

    Let me know how I can support you.

    • http://brasstackthinking.com Amber Naslund

      Becky, you’re the best. Thanks for always being an inspiration. Hope the book is killing it!

  • Pingback: #OccupyChange - rick:caffeinated

  • Diane Hessan

    What a beautiful “goodbye” note:  gracious and inspiring.  Amber, I wish you the best.

    • http://brasstackthinking.com Amber Naslund

      Thanks much, Diane. I owe much to the folks at Radian6 and wish them every success in the world.

  • http://sharonmostyn.com Sharon Mostyn

    Amber, you put Radian6 on my radar and although I’m sure they’re sad to see you leave, I’m excited to hear about your new venture!

    • http://brasstackthinking.com Amber Naslund

      Hi Sharon, thanks so much! I’m looking forward to sharing it with all of you. And Radian6 is in really good hands. :)

  • Liz Strauss

    Congratulations, Amber. Outstanding Job! Can’t wait to see the next chapter … you rock.

    • http://brasstackthinking.com Amber Naslund

      Thanks, my friend. Let’s grab that wine and roasted garlic soon. :)

  • Rick Morgan

    Warmest wishes for everything good and you embark on your new adventure.

    • http://brasstackthinking.com Amber Naslund

      Thanks so much, Rick! Have so appreciated your support and encouragement. 

  • http://www.nxtsm.com Victor Canada

    Congratulations on all you’ve accomplished. I look forward to seeing your next adventure grow.

    • http://brasstackthinking.com Amber Naslund

      Many thanks, Victor. I’m looking forward to sharing what’s next with everyone and hope you’ll be along for the journey.

  • http://hoop.la Rosemary ONeill

    Wow, just wanted to add my congratulations. Hopefully you’ll end up with an even bigger platform to spread your unique insights from!

    • http://brasstackthinking.com Amber Naslund

      Thanks, Rosemary. I’m blessed with an awesome community and will do my best to keep earning that with all the new adventures. 

  • http://thesocialjoint.com/ Lucretia M Pruitt

    Best of luck on the new venture!

  • http://darmano.typepad.com davidarmano

    Big congrats Amber. Looking forward to your next move. 

  • http://www.blogworldexpo.com/ dave_blogworldexpo

    Congrat’s Amber, now go spread your wings. :)

    And happy holidays to you and the fam.

    Best,
    Dave

  • http://twitter.com/write4unj Nancy Passow

    Wishing you the best for your new endeavor and looking forward to hearing all about it. Just remember to take care of yourself!

  • http://twitter.com/write4unj Nancy Passow

    Wishing you the best for your new endeavor and looking forward to hearing all about it. Just remember to take care of yourself!

  • http://profiles.google.com/nataliesisson Natalie Sisson

    Wow I was wondering when this would happen and you’d take this leap to shine as a beacon on your own platform you’ve built. Great to hear you’ll still be working with Radian6 and that you have so much belief in them as a company. 

  • http://mab397.wordpress.com Mandi

    Looking forward to seeing what’s next! Best of luck and congratulations for all you’ve achieved so far

  • http://www.mysocialmediamentors.com/ MySocialMediaMentors.com

    Outstanding accomplishments! Congratulations!