I took a bit of an online sabbatical last week. It was good. Needed, even.
Nothing exploded. No one died. I did of course answer client emails and take the necessary phone calls to keep the work world humming along, but I took a bit of a break from other stuff to contemplate a few things. One of which is the future of good ol’ Brass Tack Thinking.
See, I have this business thing going now over at SideraWorks. It’s something I believe in passionately, and the blog there is the perfect home for a good bit of the things I’ve been writing about here for the last couple of years. We’re focused on social business and all of its implications, so it stands to reason that most of what I’ll write there is the next stage of what I’ve been writing here. I hope you’ll subscribe to the SideraWorks blog so you can keep up with what we’re talking about and lend your perspective. This industry simply doesn’t continue to evolve this way without all of you.
But Amber, if all that stuff goes there, what goes here?
I don’t want it to become a personal blog (I have one of those, and it’s sorely neglected, but it exists for the purpose of scribbling that stuff). All of you have contributed here as part of discussions surrounding the social media world with occasional forays and detours into change management, communication, professional development and rants on who knows what. I’d like to keep the discussion here focused on things that are related to our work, but may have different angles and definitely a sense of humor.
So here’s my proposal.
I’d like to keep writing about the crazy evolving world we’re in, but from the perspective of a business owner (and yes, a female business owner if you must) and a practicing professional in the social business world. We’ll talk about everything from growing a business to working with clients to taking the hype out of our industry and getting your work as a social pro down to (ahem) brass tacks, and I’m going to tackle it all with as much honesty as I can and as much humor as is warranted . If you have questions, topics, or issues you’d like to address or ideas for what else we should cover, email me here and let me know.
I hope it’s a natural evolution to the journey BTT has taking here for the last four (!!) years. Would you believe that next month marks the fourth birthday of this blog? It’s been the blink of an eye from over here. Nearly a thousand posts and over 20,000 comments later, it’s also been an adventure worth every keystroke and scribble in my Moleskine.
(If at this point you’re all “what the hell, Naslund, this is not what I signed up for”, you can unsubscribe and it won’t hurt my feelings. We all evolve, and so should the lenses through which we view the world. Keep tabs instead on leaders in the social media and strategy world like Jay Baer, Gini Dietrich and the Spin Sucks gang, Social Media Explorer, SocialFresh, or the fine folks at Likeable Media. And I do hope that SideraWorks will keep delivering the goods!)
If you’re new here, I hope you’ll stick around for the journey. If you’re a BTT community veteran — and I know there are many of you here — I hope you’ll continue with me on yet the next phase of this outlandish and rewarding adventure. You’re what makes writing this stuff worth the pixels its written on.
And they say blogging is dead. Hell, I think I’m just getting started.
You all are the very best. Thank you for being here.
