About Brass Tack Thinking
The Authors
About Amber Naslund
Amber Naslund is a communications and business strategist and the Director of Community for Radian6. She’s a writer, professional speaker, community and social media strategist, and works with businesses of all sizes to solve business problems through better communication. Read more about Amber here…
About Tamsen McMahon
Tamsen McMahon is a brand and communications strategist who consults, writes, and speaks in service of helping people and organizations make change happen. She’s the Director of Digital and Strategic Initiatives at Sametz Blackstone Associates, and (somewhat randomly) a Weight Watchers leader. Read more about Tamsen here…
What is Brass Tack Thinking?
You want to make things happen. It’s part of who you are. You create change.
We’re like you. We’re constructive heretics, working within systems to change them, and intellectual magpies, finding solutions wherever they hide. We’ve each spent years making things happen—for individuals, for organizations, for ourselves. And now we want to do it with you.
Brass Tack Thinking is mindset – a set of principles and systems – for making things happen. It’s teachable, repeatable process that uses basic elements—brass tacks, if you will—to assess a situation as it is, how we want it to be, and how to make that future state real and sustainable.
That’s what we’re talking about here. From philosophies to tactics, from ideas to execution. The true Brass Tacks of making things happen.
Amber Naslund is a communications and business strategist and the Director of Community for 
Tamsen McMahon is a communications and branding strategist who consults, writes, and speaks in service of helping people and organizations make change happen. She’s the Director of Digital and Strategic Initiatives at Sametz Blackstone Associates, and (somewhat randomly) a Weight Watchers leader.