• Smashing Soundbites: Building Relationships - Brass Tack Thinking

    Smashing Soundbites: Is It Really All About Relationships?

    “It’s all about relationships” is one of the most overused, tired phrases in business and marketing today. Is it really all about relationships? And if so, what in the heck does that even mean? Let’s dig deeper and find out.

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  • Why The Future Of Marketing Is Less About Social Than You Think - Brass Tack Thinking

    Why The Future of Marketing Is Less About Social Than You Think

    We’ve spent a lot of time talking about social as the future of marketing. But is it really? Let’s talk about what marketing’s role in the future of business is really all about.

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  • The Persistent Social Media Measurement Problem: A Mini-Manifesto

      The problem with most social media measurement is very simple to state. Either: We’re not measuring at all, or We’re trying to overcomplicate this stuff like crazy. The goal of measurement is not the measurement process. It’s not the report or the spreadsheet or the infographic in your slick presentation. The goal of measurement is to learn something that

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  • The Beginning of Relearning

    The Beginning of Relearning

    This morning, I woke at dawn with no alarm clocks and the dogs still snoring at my feet. But the start of this book was practically clawing its way out of my brain. So I sat down to write, and the words just came. Lots of them. As of this moment, I’ve written nearly 3,000 unedited words to get this

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  • 5 Lessons From A Successful Influencer Outreach Program

    5 Lessons From a Successful Influencer Marketing Program

    A few weeks ago, I got a tweet out of the blue. It was an online friend, Jason Harris, I’d known through a few other people. He works with Nokia in the US. His tweet was short and to the point. Did I want to come hang out in Boston with him and a few other folks to have a

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