If your social business designs reach beyond getting quick marketing hits, this point cannot be over-emphasized. Your ultimate objective is not the “like”. The end destination is not for someone to follow your page on Twitter or on Google+. It is not for your employees to fill out their profile Read more »
Marketers – or anyone in communications, for that matter – don’t do this. Hi Amber, Would you be so kind as to cover our CEO [redacted]‘s counterpoint to [big media outlet]‘s story published today title “[some story about some social media thing with a link]“? He was interviewed by [big Read more »
One thing I try to do every couple of weeks is have an immersion day. That’s a day when I don’t schedule any meetings or phone calls, and can devote myself entirely to a project, to writing, or just to getting my thoughts in order and planning if that’s what’s Read more »
“I’d like to better use social to build my business. But I don’t want to spend anything because we don’t have a budget, and we can’t cut anything else. I don’t want to have to hire anyone or spend any extra time on this, and no one else can take Read more »
Frictionless. It’s a word that’s taking root in some places to describe the ease of sharing things on the web, specifically through social technologies. I’m not entirely sure it’s a good thing. Lately, I’ve been in a bit of a writing rut. Well, not so much a rut, really as Read more »
I had a brilliant conversation with Justin Kozuch last evening on Twitter. If you don’t know Justin, you should. Smart, introspective, determined to find more in all of this, just like I am. I really like talking with him because he’s always looking more closely at something, which is a Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.
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