My Own Adventure in Wayfaring: Saying Farewell to Radian6

My Own Adventure in Wayfaring: Saying Farewell to Radian6

I’ve talked a great deal this year about embracing change. About grabbing hold of the opportunity – and responsibility – to ask hard questions and challenge what you know. It’s an exciting time we’re part of, both as professionals and as humans, and I’m as eager than ever to make Read more »

The Most Powerful Social Media Measurement Tool Money Can Buy

The Most Powerful Social Media Measurement Tool Money Can Buy - Brass Tack Thinking

With so many pieces of information floating around we are more pressed than ever to find something, anything that can help us make sense of the mess. Tools and apps and platforms abound, smashing together data with alacrity, and pouring out more data as a response. If you want to Read more »

The Painstaking Work of Business Renovation

The Painstaking Work of Business Renovation - Brass Tack Thinking

Even change requires a discerning, selective eye. We’ve discussed before our need to make room for both innovation AND improvement when it comes to creating more social businesses. I’ll grant you that innovation is the word that scares a lot of people, because it’s loaded. That’s why it gets Read more »

The Ripple Effect: Why Social Business Isn’t Simple

The Ripple Effect: Why Social Business Isn't Easy - Brass Tack Thinking

There is a vast difference between something that is conceptually simple or easy to understand, and something that’s simple to execute upon and implement. And if we have any hope of truly instilling a lasting shift to a more social business model, it’s really important to understand that difference. The Read more »

Don’t You Dare Fake It Until You Make It

Faking It Until You Make It - Brass Tack Thinking

There’s this saying that’s gained an unfortunate amount of traction: “Fake it ’til you make it.” And while I understand the spirit of the statement, I disagree fundamentally with the premise. See, people who are *truly* successful aren’t faking anything. They aren’t pretending to have knowledge they don’t. They aren’t Read more »

The Fractured Foundation of Social Business

The Fractured Foundation of Social Business - Brass Tack Thinking

The reason that social business is struggling to take hold in these early days has nothing to do with the mechanisms of social media, the tools, the information, the lack of precedent or the inability to consistently articulate things like ROI or best practices. It has nothing to do, at Read more »