Measuring the impact of using social media to drive visibility and sales for business is still a bit elusive. The big companies have yet to solidly quantify what using social media has done for them, but the anecdotal evidence is overwhelmingly positive. For instance, we know that once Dell Read more »
Thanks, George: Laughter As Inspiration
George Carlin was in-your-face, irreverent, vulgar at times. And damn funny. He took serious subjects like war and made them laughable, all while he made a point. It reminds me that sometimes, you have to stop taking yourself so seriously. That means me, too. I catch myself doing it Read more »
You’re Marketing and You Didn’t Even Know It.
I’m fond of saying that marketing isn’t just a task you do, it’s a living, breathing part of your business. And it sneaks out in the darndest places. Your Voicemail Greeting. “Hi, you’ve reached Amber and your call is important to me but I’ll ignore it for several days.” Read more »
It’s almost like they were listening.
http://www.chicagotribune.com/business/chicago-sonic-restaurants-jun18,0,306295.story I still say the preemptive advertising for the last year has done more to piss me off than motivate me to visit when they arrive, but those Tots with Cheese are rather tempting.
More Marketing Miscues for Small Biz
A few days ago I counted off a few of the top mistakes I see in small business marketing. I’m rounding out my list here, and as always, welcome your additions and comments! #5. Not having a clear objective.This one may seem obvious. But scatter-shot marketing rarely achieves Read more »
Yeah, What He Said.
Many of you who read me know how much I admire Chris Brogan’s work and contributions. And he’s done it again, so I had to just do a ridiculously gratuitous plug for his post today, which is full of super duper helpful guidelines for branding, especially in the online Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.