A healthy business culture is something we all aspire to. We hold up shining examples like Zappos or Southwest Airlines when we talk about the kind of personality and mindset we want to portray to our employees and customers. There’s an important element in defining that culture that we Read more »
Displaying all posts for Branding
Good People Day April 3rd: Refocusing on the Positive
You can’t deny that Gary Vaynerchuck has passion. I think it seriously just drips from him. He’s got a video up on his site from a couple of years ago, talking about the need to highlight the good work and the good people out there. He kicked it over to Read more »
Wiring In Social Media Measurement
Businesses that struggle the most with measuring social media are the ones that struggle with measurement, period. Social media isn’t harder to measure than any other area of business. It’s harder to prove causality, but then again, direct and independent causality is awfully hard to prove for any singular event Read more »
Social Media Ebooks You May Have Missed
Because I’m not always stellar about updating some of the other pages of my blog, I wanted to collect the ebooks I’ve written all in one place, so you can have at them if you need them, and so I have an easy place to point folks to when they Read more »
Tools Can Be Strategic
No, it’s not all about the tools. If, by “it”, you mean the Big Ultimate Goal of All of This Stuff and Why We’re Doing It In the First Place. I don’t think we need to debate that point any further, do we? But it’s important to point out, as Read more »
20 Questions To Start a Social Media Discussion
Let’s make something clear: you can be the person that starts asking the questions and initiating the conversations that move social media forward. You. Sitting right there. Yes, you. I don’t care if you’re the marketing assistant, the PR coordinator, the customer service manager, the HR director, or the mailroom Read more »
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