Hokey dokey. Let’s talk for a minute about this whole “control” thing. We social media nerds are fond of talking about not “controlling” the message. And companies are freaking out about the idea of “losing control” of their brands and their stuff because the rolling tide that is the social Read more »
Successful adoption of social media is far more cultural than operational. The difficulty in social media, contrary to frequent discussion, isn’t in how to use the tools or the tactics. It’s not about measurement or determining ROI. Those things are tangible, and solvable, with time, dedication, and elbow grease. The Read more »
If I’m reading a book, I expect an analog experience. If I’m reading an e-book, I expect that experience to be different, even if the “medium” is still based in text. They may both be books, but they’re distinctive experiences that manifest different expectations. If I’m staying in an inexpensive Read more »
We talk a lot – all of us – about building brands by solving problems for people, being there when they need you, and being a bit remarkable. I got that today from Apple. It wasn’t heroic in the sense of leaping tall buildings in a single bound, but it Read more »
Defining influence isn’t an either-or proposition. And I’m tired of it being framed that way. It’s subjective, and it’s fluid, and it requires CONTEXT and BALANCE related to what you’re trying to influence and why. The Numbers Hounds These are the folks that will tell you that influence is about Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.
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