I’ve been working away behind the scenes on an initiative that I’m hoping is going to be helpful to you, and is going to put my money where my mouth is for all the times I talk about doing and building rather than just talking. I’m building the framework for Read more »
As I’ve said a couple of times before, my mission for now and ever is to pull back the cover on the social media engine and get greasy. I want to tinker with the moving parts and figure out how they work, and map all that out for businesses that Read more »
You don’t have to turn your entire world on its head to adopt social media. It’s not about taking everything you’ve already done and chucking it wildly out the window in favor of a revolution. Instead, look at your existing communications through a social lens. Instead of viewing them from Read more »
The ideal time to start a corporate social media program is not as a reaction to negative feedback, and getting up close and personal with your critics is one of the hardest parts of maintaining a presence in social media. But it’s actually becoming quite a typical story: the company Read more »
Peter Kim posted today his collection of social media predictions from some of the big players in the industry. But I was completely shocked that he didn’t seek the guidance of the one and only Jedi master, Yoda himself. I’d venture to guess that if Yoda were here, he’d have Read more »
Make no mistake, when you get involved in social media as a business, you are setting expectations. You are communicating through actions as well as words that you are prepared and willing to open up the lines of communication. You’re committing to let people see you how you really are, Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.
(Or, download a free chapter here.)
Want energy? Enthusiasm and passion? Perspective from a seasoned professional? Concrete and actionable content about social media and business without the fluff and hype? I'm just the speaker for you.