Today, the LifeLock CEO was on the Today Show talking about how he got himself hacked by identity thieves – the very thing his company is in business to prevent. Last week, Drew McLellan commented on his blog about the bravery of the marketing campaign in which Todd Davis boldly Read more »
Displaying all posts for Branding
Communication is Key
Recession or no, don’t make the mistake of thinking that an economic downturn means that you should put the brakes on everything you do that’s considered “marketing”. Marketing is sometimes construed as a dirty word. So let’s clean it up and consider the most basic of all marketing principles Read more »
Over Deliver.
How many times have you heard these words when talking about customer service or the work you do for your clients? Do you do it? Really? Nordstrom has legendary customer service, and I am never disappointed. Personal attention, and the unrelenting drive to have me leave a happy customer. And Read more »
You don’t own your brand.
Your customers do. Seem counterintuitive? Branding is an art, not a science. And the cardinal sin that you may commit is assuming that you (or – gasp – your marketing agency) knows your customers best, knows what they want, understands them perfectly. Absolutely, you should aspire to do just Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.