Displaying all posts for Communication

Shades of Screwups: Not All Mistakes Are Created Equal

Shades of Screwups - Brass Tack Thinking

There are many ways to mess something up. And though we do love to say that there is no “right” way – which may indeed be true sometimes – there are most definitely wrong ways to do things. The truth, however, is that there are degrees of transgression, too. There Read more »

The Art of Critiquing Ideas

The Art of Critique - Brass Tack Thinking

Critique is a skill. Maybe even an art. Few do it well, your humble author included. When we find something we disagree with, our tendency is often to generalize. We don’t like a particular marketing campaign’s spam-laden execution, so we say that all marketers are clueless. A crappy press release Read more »

Mad Libs and Social Media Mission Statements

Tom Fishburne - Mission Statement on Brass Tack Thinking.com

Today, a guest post and a punch of humor from our regular-ish reality check correspondent, Matt Ridings. I realize this isn’t one of those posts that everyone will agree with. That’s fine, we’re all wrong sometimes, and this time it might as well be you. In all seriousness though, there’s Read more »

Creating Counterfeit Customer Feedback

Brass Tack Thinking - Counterfeit Customer Feedback

I’ve been having a lot of work done on my house lately, which means workers and installers coming and going. Most recently, it was a new washer and dryer, and the installer said the same thing I’ve heard from many over the last couple of weeks: “You’ll get a call Read more »

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