There’s a new consideration for businesses that social brings to bear. We laud social’s potential to revolutionize customer service. It gives the voice of the customer a platform. It makes big companies feel small again, gives them higher touch with the customers that matter to them. It shortens the distance Read more »
We caution people to be mindful of what they post online, because it lives forever. What really lives forever? Words. Words are hard to take back once they’re spoken. You can explain, caveat, clarify, even apologize. But the words are always there. And they linger. More specifically, the feelings those Read more »
The emergence of social business and social media often presents more questions than answers, or new considerations and conundrums that we haven’t faced before. Occasionally with Consider This, we’ll put the questions to the community here, and let the discussion head where it will. Who says blogging has to be Read more »
I’ve been blogging in some form or another for about 6 or 7 years. Most of that stuff is long defunct, but my current blog at Brass Tack Thinking has been around since 2008 (it was previously called Altitude Branding). Sifting through the archives the other day, I was reflecting Read more »
Today, an important question and topic from BTT regular contributor, Matt Ridings. I’ve always been verbose. It’s this undeniable need to have people truly ‘understand’ what I’m saying, and it takes a lot of words to try and get nuance across. Combine that with the fact that I’m a very Read more »
We sometimes decry original, compelling content not getting its due, at least in the face of what we consider mundane, even inane. We lament that people pour out comments on pictures of cats or donuts or tweets about what you’re cooking for dinner and where you went on vacation. We Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.
(Or, download a free chapter here.)
Want energy? Enthusiasm and passion? Perspective from a seasoned professional? Concrete and actionable content about social media and business without the fluff and hype? I'm just the speaker for you.