My job is to care about the business case for social media. That’s what I do for a living. Put social media in the perspective of a brand or company and do my best to illustrate how it can build a business. But if I never manage to definitively prove Read more »
Displaying all posts for Community
The Culture of Good Enough
How have we lost our passion for going above and beyond? I refuse to accept that we never had it to begin with. In fact, I see glimmers of it around me every day, and I also see earth-moving, seismic examples that rock the foundations of what *I* think and Read more »
20 Truths
Inspired by my friend CC Chapman, I got caught up in tossing down a random collection of thoughts, assertions, and truths I’ve currently got in my head. So instead of keeping them to myself, I figured I’d post them here, just for fun. I’d love it if you’d share yours, Read more »
Difference Making
There are lots of ways to make a difference in both your life and the lives of those around you. Today, some people I know are participating in the Communication Shutdown online to raise awareness for autism. My problem? Silence can speak volumes, but in this particular case, I think Read more »
There’s No Newsletter Here.
We don’t want to write a newsletter. We’re just not passionate about putting content together in that form, on a regular basis. To us, it feels forced. Like we’re doing it to build The Almighty List because some day, we might want to market something to you. We’ve tried really Read more »
This is Just a Blog
I’m not saving lives over here. I am not a surgeon, or an oncologist, or a firefighter. If my blog traffic slogs because I don’t have something riveting to say this week, it’s okay. The world will tick by, unfettered, not holding its breath wondering what happened to me. And Read more »
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