Make Things Happen
Or at least it shouldn’t be. With all of the debate recently about Marissa Meyer’s decision to rein in remote workers, or the impact that social technologies are having on the way we work, it bothers me that this has become a black-and-white discussion. It’s either a characterization that people work remotely and from a [...]
Today, a guest post and a punch of humor from our regular-ish reality check correspondent, Matt Ridings. I realize this isn’t one of those posts that everyone will agree with. That’s fine, we’re all wrong sometimes, and this time it might as well be you. In all seriousness though, there’s been a rash of Social [...]
It’s becoming more and more understood that in order to thrive, businesses need to cultivate a hub of internal social media expertise, and then they need to push that knowledge out and through the organization. Rightfully, we’re celebrating companies that are doing an outstanding job with social media education, and building internal teams that have [...]
“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead teach them to yearn for the vast and endless sea.” -Antoine de Ste. Exupery There was a time when I cared a lot about making sure I wrote on a schedule. I’ll tell [...]
Best practices. Case studies. We ask for them. Nay, we *demand* them, especially when we’re trying to understand something that’s new to us. Through observing what others do, we hope that we can somehow find some clarity for ourselves and the challenges we’re about to undertake. But when we’re looking for best practices, we’re not [...]
Innovation is a tricky beast. Unfortunately, it’s one of those words that’s been abused, diluted, and jammed into just about every mediocre piece of marketing collateral known to man. Thankfully, we have people like Saul Kaplan who are devoted to infusing innovation into a bunch of things. He got my brain cranking when he talked [...]
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Brass Tack Thinking is written by Amber Naslund, a social business strategist and the Co-Founder of SideraWorks, a social business consultancy. She's a published author, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication.
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