Today, a guest post and a punch of humor from our regular-ish reality check correspondent, Matt Ridings. I realize this isn’t one of those posts that everyone will agree with. That’s fine, we’re all wrong sometimes, and this time it might as well be you. In all seriousness though, there’s Read more »
It’s becoming more and more understood that in order to thrive, businesses need to cultivate a hub of internal social media expertise, and then they need to push that knowledge out and through the organization. Rightfully, we’re celebrating companies that are doing an outstanding job with social media education, and Read more »
“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead teach them to yearn for the vast and endless sea.” -Antoine de Ste. Exupery There was a time when I cared a lot about making sure I wrote Read more »
Best practices. Case studies. We ask for them. Nay, we *demand* them, especially when we’re trying to understand something that’s new to us. Through observing what others do, we hope that we can somehow find some clarity for ourselves and the challenges we’re about to undertake. But when we’re looking Read more »
Innovation is a tricky beast. Unfortunately, it’s one of those words that’s been abused, diluted, and jammed into just about every mediocre piece of marketing collateral known to man. Thankfully, we have people like Saul Kaplan who are devoted to infusing innovation into a bunch of things. He got my Read more »
You can have the most amazing product in the world, provide an incredibly valuable, useful, important service…but it can be tarnished in an instant by a single thing. Conversely, a difficult situation or a disappointed customer can be remarkably helped – even completely turned around – by that very same Read more »
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