If there’s one word that’s tossed around with abandon when it comes to social media, it’s “transparency”. But like any word that gets overused as a shortcut to describing a concept, I think we need to back up the truck a bit and discuss what we really mean by that. Read more »
Displaying all posts for Culture
Social Media For the Risk Averse
Not every company is at the same point of maturity with social media, and that’s okay. Every set of business innovations comes with the leading edge adopters, the mainstream adopters, and the late adopters. When it comes to social business practices, some companies just seem like they’re made to tuck Read more »
What’s Next ‘Round Here
So. I was thinking. I asked. You answered, and you got me thinking a lot about what’s next for me and for this blog and where we’re all headed together. And I didn’t want to leave that thread unfinished, so here’s what I want to share with you. I started Read more »
Fleeting Influence on the Web
I go to a bunch of events, and these last few days I was a bit of a lurker at IZEAFest in Orlando. I hadn’t had the pleasure of meeting Ted Murphy before, and I not only enjoyed him and his personality, but the event was full of some fresh Read more »
Social Media and The Reality of Control
Hokey dokey. Let’s talk for a minute about this whole “control” thing. We social media nerds are fond of talking about not “controlling” the message. And companies are freaking out about the idea of “losing control” of their brands and their stuff because the rolling tide that is the social Read more »
The Bridge Between “Evolve” or “Die”
Is it true that you have to evolve or die? Yes. But no one said you had to do it alone. There are resources and ideas and discussions, and value in baby steps. You don’t have to do it all tomorrow, or even today. Those that believe in what’s coming Read more »
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