Make Things Happen
Recently, I had to purchase a rather expensive piece of medical equipment. And I needed it quickly. So, I researched online, and within a day I’d determined what I needed, how much I was going to have to spend, and was prepared to make a purchase. I contacted one company through their website. They wouldn’t [...]
Smart businesses don’t make it difficult for people to leave. The games, the gimmicks, the “hide the cancel button”, the hard “please don’t go” sales routine. Does it work? Maybe, technically. You might get some people who will be too frustrated to go through the brain damage and they’ll sit there paying you every month [...]
I had fallen in love with a coffee table. This seems like a small thing, but after I’d been looking for months to find one I really loved to complete my living room, it was a minor triumph. The winning table was found online at Pottery Barn, quite honestly somewhere I’d never really identified with [...]
Someone at American Airlines, please give Fran a raise. I travel a lot, so I fork over the cash each year – about $500 – to be a member of American’s Admiral’s Club. It’s a nice little airline lounge that they have in a lot of major airports, including my home base of O’Hare, and [...]
This is a bit of a long story from The Renovation Chronicles, so forgive me that. And I wasn’t sure whether it belonged on this blog or not, because it’s not so much about social anything as it is about good (and bad) business. You won’t hurt my feelings if you skip it. But I’ve [...]
There are many ways to mess something up. And though we do love to say that there is no “right” way – which may indeed be true sometimes – there are most definitely wrong ways to do things. The truth, however, is that there are degrees of transgression, too. There are shades of “wrong”. Not [...]
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Brass Tack Thinking is written by Amber Naslund, a social business strategist and the Co-Founder of SideraWorks, a social business consultancy. She's a published author, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication.
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