Remember when the standard was to answer the telephone by the third or fourth ring? Or to return a call within 24 hours? Responsiveness still wins the social media game, every time. And it’s not about using fancy technology – we all know how much we love getting an automated Read more »
You can have the most amazing product in the world, provide an incredibly valuable, useful, important service…but it can be tarnished in an instant by a single thing. Conversely, a difficult situation or a disappointed customer can be remarkably helped – even completely turned around – by that very same Read more »
Today’s post is a guest post from our friend and tack-minded cohort Matt Ridings, Founder of MSR Consulting, and a thought leader on integrating social media into the realm of Relationship Marketing. He blogs over at Techguerilla, and you can find him on Twitter at @techguerilla Fluffervoidance I have an Read more »
“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. When it rang, you answered, because it was likely a customer or a potential customer on the other end of the line. Now, the calls are Read more »
We’re asking companies to listen and use social media but when they do, we question their motives. Or whether they really care. Or whether they’re just responding because someone yelled loud enough or has enough followers. Or whether they’re just going through the motions because someone said they should. What Read more »
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