We’re taught to be modest. Most of us, anyway. Bragging about your accomplishments is frowned upon, typically, as being self-aggrandizing or arrogant. And arrogance is one of those traits that nearly everyone agrees is unattractive and off-putting, either in business or in personal relationships. But there is an incredibly fine Read more »
I’ll give you a hint. It has nothing to do with working a pitch into your talk. We all know that guy or girl. The first five minutes is their personal resume, there’s a few slides that look like a presentation but are really blinding, cramped marketing materials, and the Read more »
Mild rant forthcoming. I see so many case studies for social media being presented – in their entirety – as: social discounts and coupons a video campaign a clever Facebook contest But this drives me crazy insane. Here’s why. Social media is not just direct marketing parked online. Read more »
Let me ask you a question: Are you offering what you sell, or selling what you offer? One is about relationships, the other transactions. One is about pull, the other push. One is about permission, the other interruption. One is about engagement, the other broadcast. One is about conviction, the Read more »
This morning, I tweeted that I really need to petition for the death of the phrase “game-changing”. It’s so overused, and most often complete hyperbole. We do that a lot in business, don’t we? Personally, I wish for Brass Tack Language: choosing words that actually say what you mean, without Read more »
On the web, the battle rages on every time a example of paid content or expertise comes on the scene. I’m not talking about sponsored posts or tweets – that’s a different argument that we’ll have to have another day. I’m talking about projects like Third Tribe, or other membership-based Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.
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