I’m fond of saying that marketing isn’t just a task you do, it’s a living, breathing part of your business. And it sneaks out in the darndest places. Your Voicemail Greeting. “Hi, you’ve reached Amber and your call is important to me but I’ll ignore it for several days.” Read more »
Displaying all posts for Marketing and Advertising
More Marketing Miscues for Small Biz
A few days ago I counted off a few of the top mistakes I see in small business marketing. I’m rounding out my list here, and as always, welcome your additions and comments! #5. Not having a clear objective.This one may seem obvious. But scatter-shot marketing rarely achieves Read more »
Five Small Business Marketing Miscues (and how to atone)
I work with several small businesses, and there are enough miscues out there in the marketing world that they warrant a quick rundown. I’m sure these aren’t really just for the small guys, but always talk about what you know, right? #10. Too Much JargonFive dollar words aren’t usually Read more »
When Advertising Goes Bad. Or Stupid.
Have you ever been to Sonic Drive In? They have lots of yummy treats on the menu – great burgers, shakes, malts, slushees, and cheesy tater tots. mmmm. I’ve seen them in the south near where I have family – Atlanta, Hot Springs, Memphis. But I’ve never seen Read more »
How Not To Find a Great Marketing Person
Egads, have you ever read some of the job descriptions for marketing people? Some of them are downright cryptic. And for companies who are looking for “results oriented” people, I’m amazed at how jargon laden and crappy some of them are. Cases in point from just a little quality Read more »
Are You A Marketing Wannabe?
There’s an important point to be made about marketing that to me is plain as day, but apparently it bears repeating. Not every marketing vehicle is appropriate for you just because it’s cool, trendy, new, or because a company you admire is doing it. Greg Anderson has an interesting article Read more »
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