This morning, I spoke with a group from the Marketing Executives Networking Group here in Chicago. Their focus areas were all over the map, from financial services to education to CPG, tech, and public relations. I was, of course, the heretic brought in to talk social media and discuss some Read more »
Displaying all posts for Marketing and Advertising
Where Measurement Falls Short
There are so many discussions swirling around social media measurement these days, and the discussions I’ve had recently at conferences have reinforced the fact that as a whole, measurement of communication is incomplete at best. We’re not satisfied with what’s available to us in terms of proving the value of Read more »
Are We Really Just “Students”?
When I was in corporate America, I didn’t take on a new skill – say, direct mail fundraising – and say I was a “student” of fundraising. I was learning, but I was a professional. I was a professional honing a new skill, which – if we’re doing it right Read more »
The Bridge Between “Evolve” or “Die”
Is it true that you have to evolve or die? Yes. But no one said you had to do it alone. There are resources and ideas and discussions, and value in baby steps. You don’t have to do it all tomorrow, or even today. Those that believe in what’s coming Read more »
Talk Like We Do
I got a pitch via email today that was actually for something pretty cool, and something I might actually pass along to folks. It included a short informational press release, which was fine. But I nearly choked on the quote that was in the release. I’ve changed identifying details so Read more »
The Difference Between Hard and Hard Work
I think I’m going to end up repeating myself again, but I’m not sure I can help it. One of the frustrations I have with the discussions that swirl around social media is that there’s a big, big difference between something that’s difficult, and something that takes work. Social media Read more »
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