Core messages. Key messages. Messages, messages. We really put a lot of stock in that word, don’t we? Messages are built to be heard, and we feel like we’ve been successful if our message reaches someone’s ears. But that’s not enough anymore. And if you think your endgame in all Read more »
Displaying all posts for Marketing and Advertising
Connecting Expectations and Experiences
If I’m reading a book, I expect an analog experience. If I’m reading an e-book, I expect that experience to be different, even if the “medium” is still based in text. They may both be books, but they’re distinctive experiences that manifest different expectations. If I’m staying in an inexpensive Read more »
Get A Yardstick
Ah, measurement. How we love to have a gauge of whether what we’re doing is working or not. No more telling me that you can’t measure the impact of social media. Here’s a pile of metrics you can consider. Try benchmarking them before you start your online outreach or community Read more »
You Are Not The Benchmark
If you’re making the decisions about your business purely because you say “Well I’d pay for that”, you’re making the dangerous assumption that all of your customers, clients, potential clients, and the world at large think exactly like you do. Perhaps more importantly, if you’re the kind of person who Read more »
Home Sweet Home?
I just had an interesting conversation with David Alston when I was visiting Radian6‘s office this last week, and it’s something that’s been on my mind for a long time. So I’m going to try and put it into words, just in case someone else is feeling the same thing Read more »
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