I had an interesting discussion on Twitter the other night, prompted by this thought: Why do companies trust their employees to answer a phone, but not to blog or get on Twitter? It drew a flurry of responses – everything from online activities being permanently etched in Google and thereby Read more »
Sometimes a comment spawns an entire thought train for me. Today, it wasn’t a comment here, but rather on that crazy Irish dude from Boston’s blog (can’t remember his name), and by Ken Kadet. I’m actually very much immersed in the thoughts about B2B and B2C not being so different Read more »
As communicators, we’re obsessed with buckets. We’re always putting people into buckets. Target audiences. Key demographics. Influencers. Fans. Detractors. B2B. B2C. Prospects. Flying Purple People Eaters. Whatever. We’ve gotten far, far too mired in our textbooks and comfortable with the idea that if we generalize someone into a bucket, we Read more »
We’ve a bit of this mindset that venturing into social media is an all-or-nothing proposition, or at least we have a tendency to sound that way sometimes. As if you must step forward, but never back. And an interesting story came to my attention lately that illustrates why that’s just Read more »
The awesome and talented Valeria Maltoni from over at Conversation Agent called upon me and a bunch of really smart people (me being the token misfit?) to write up our thoughts for this year on what kind of marketing execution we think is going to take shape. Not just the Read more »
We talk a lot – all of us – about building brands by solving problems for people, being there when they need you, and being a bit remarkable. I got that today from Apple. It wasn’t heroic in the sense of leaping tall buildings in a single bound, but it Read more »
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