Defining influence isn’t an either-or proposition. And I’m tired of it being framed that way. It’s subjective, and it’s fluid, and it requires CONTEXT and BALANCE related to what you’re trying to influence and why. The Numbers Hounds These are the folks that will tell you that influence is about Read more »
Displaying all posts for Marketing and Advertising
This Means You (and me, too).
Interesting phenomenon happened surrounding this post. I had a couple of people that I like and respect very much say “Why do marketers need to be told these things multiple times?” We read tons. We absorb a ton of information. I think part of the trouble is that we stop Read more »
The Social Media Blueprint
I’ve been working away behind the scenes on an initiative that I’m hoping is going to be helpful to you, and is going to put my money where my mouth is for all the times I talk about doing and building rather than just talking. I’m building the framework for Read more »
Are we sharing solutions or soundbites?
Something’s been gnawing at me lately, and it’s taken some pondering to figure out exactly what it is. But I think I’m frustrated that we’re not doing a better job of carrying social media into the places it really matters: the businesses that don’t understand, don’t believe, or both. We’ve Read more »
Deconstructing Social Media Theory
As I’ve said a couple of times before, my mission for now and ever is to pull back the cover on the social media engine and get greasy. I want to tinker with the moving parts and figure out how they work, and map all that out for businesses that Read more »
Starting Social Media: Building on What You Have
You don’t have to turn your entire world on its head to adopt social media. It’s not about taking everything you’ve already done and chucking it wildly out the window in favor of a revolution. Instead, look at your existing communications through a social lens. Instead of viewing them from Read more »
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