I saw a post on Twitter the other day that made me raise an eyebrow. I’m paraphrasing here, but basically the author said “Agencies are a waste of time. And don’t tell me you’ve analyzed the ROI of your work, because you’re making it up.” Ouch. So is he right? Read more »
Have you hit the panic button? I know it’s a scary financial world out there right now, and lots of businesses are battening down the hatches in preparation for the storm of the century. I’m a realist and I do understand that the economy is causing hardship for many businesses, Read more »
This morning, the New York Times ran an article about women online, this time in the Technology section about advertising on women’s sites. I thought the article was well done, and I’m glad that it was placed where it was. (BTW – I get the whole logistics about the siloed Read more »
I’m a huge animal lover. I have two rescue dogs, two rescue cats, and would probably have a houseful if only I had acreage. But I cannot watch the ASPCA commercial that’s been on the air now for several months. (I’m embedding it below, but I warn you that it’s Read more »
Groups for social media enthusiasts and practitioners are popping up, and that’s a great thing. Whether you’re a lone soldier looking to network, or a large corporation that needs to take social media beyond the basics, there’s a group for you. Here, just a few that I’ve come across in Read more »
I went to Summerfest in Milwaukee yesterday – a great summer music festival here in the Midwest. Checked into my hotel, and hit the corner to catch the $3 shuttle to the park, concert tickets in hand. Then the fun began! First, I get on the bus and Read more »
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