With so many pieces of information floating around we are more pressed than ever to find something, anything that can help us make sense of the mess. Tools and apps and platforms abound, smashing together data with alacrity, and pouring out more data as a response. If you want to Read more »
Well, ok, counting alone is not what I’d call effective measurement. Counting something gives you a singular, rather meaningless number. Like your waist size. If you’re a 34 waist, that’s a single piece of information that tells you absolutely nothing without additional context. Same goes if you have 400 coins Read more »
We hate math. Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow. Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is Read more »
Want to build influence? Or measure it? Here are four things you need to know: Influence is simple… which makes it complicated. At its most simple, influence is the ability to make things happen. But which things? For whom? Over what span of time? Some people influence ideas, some actions. Read more »
We’re a little too focused on collecting humans like marbles. Our fans. Followers. Subscribers. Impressions. Once upon a time, numbers like gross circulation mattered a bit more, because the available channels and paths for information were somewhat limited. So by putting yourself visibly in one of them, chances were pretty Read more »
Today’s post is a guest post from our friend and tack-minded cohort Matt Ridings, Founder of MSR Consulting, and a thought leader on integrating social media into the realm of Relationship Marketing. He blogs over at Techguerilla, and you can find him on Twitter at @techguerilla I recently had the Read more »
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