When it comes to business – and most especially social media – measurement is still a vast, ongoing discussion that’s fraught with questions. Many of those questions start at the very beginning: How do I know I’m setting the right goals? As we’ve said a zillion times before, the right Read more »
Displaying all posts for Measurement
5 Objectives for Social Media Measurement
Measurement and analysis of social media can mean many things. All of them are useful, and not all of them are about that widely-misunderstood ROI. And as we’ve talked about before, there are some things you need to realize and understand about social media measurement before you get started. One Read more »
Analyzing the Value of a Blog Post
The post I wrote last week on 13 Truths about Social Media Measurement did well, and I thought it would be interesting to look at some stats around it in detail. As of today, it’s in the top 10 posts on my blog in terms of visits/traffic of all time Read more »
13 Truths About Social Media Measurement
1. If you aren’t measuring anything else, social media measurement isn’t the problem. Measurement is a discipline, and it needs to be business-wide. If you’re going to ask about the ROI, value, or impact of social media and how to measure it, I’m going to ask how you’re going Read more »
The Quest for Firm Answers
I’m finally going to answer some of the questions that have been burning in your mind. The ones that your boss is demanding. The ones you say you aren’t getting from books or blogs or conference sessions. Ready? Where does social media live in the organization? Marketing. How much time Read more »
Practical Social Media Measurement: Cost Savings
Sometimes, the value in a business endeavor isn’t about what goes up – like revenue – but what goes DOWN, like costs. Social media can have some very clear efficiencies, most heavily on the customer service side, but also in areas like training or communications. Let’s have a look. Cost Read more »
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