This is a relatively personal post in some ways, but there’s a sound lesson here that I hope you’ll hear. In 2007, I was working in the corporate world, and I wasn’t too happy. But one bright spot for me was the work I was doing with Gini Dietrich and Read more »
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An Open Letter to the Social Business Industry
Dear colleagues, This is a really pivotal time for us. If we’re ever to hope that social will find its way to the respected core of business and realize the potential that we know it has, we have to get clear on something very, very important. We are lacking temperance. Read more »
Social Capital: Earning It, Spending It, and My Thanks
We often talk about trust, reputation, and the like as some of the elements that comprise “social capital”. We use the currency analogy because credibility and authority are earned, as are things like favors or business referrals and connections. And when you want to accomplish something using the social capital Read more »
Is This Real Life? In Defense of Our Virtual Connections
It’s important for me to say something emphatically and as clearly as I can. This IS real life. Or a facet of it, anyway. One that is very much alive. Communications that happen on Twitter or Skype or Facebook or blogs or whatever are every bit as real as a Read more »
The Brass Tacks Of Resolutions
Change is a noun. It’s also a verb. The first one we’re comfortable with, but it’s the nature of the second that typically gives us a hard time. This is the season for resolutions, when many people take the coming of the New Year as an opportunity to promise themselves Read more »
The Personal ROI of Social Media
My job is to care about the business case for social media. That’s what I do for a living. Put social media in the perspective of a brand or company and do my best to illustrate how it can build a business. But if I never manage to definitively prove Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.