Let’s make something clear: you can be the person that starts asking the questions and initiating the conversations that move social media forward. You. Sitting right there. Yes, you. I don’t care if you’re the marketing assistant, the PR coordinator, the customer service manager, the HR director, or the mailroom Read more »
Displaying all posts for Auditing & Readiness Assessment
Critics and Evangelists: A Communication Starter
A huge, huge barrier to adoption of social media is the Us vs. Them mentality. The notion that “they” are preventing us from implementing the social media strategy we want. Or that “they” are a bunch of time-wasters who don’t understand business value and want to upset the apple cart Read more »
Social Media Time Management: Getting Organized
This post is the first in a multi-part series on Social Media Time Management, intended to supplement the content of the presentation I gave at BlogWorld Expo 2009. Click here to see the collection of posts in the series. Information overload is real, but it’s something that’s in your control. Read more »
Social Media For the Risk Averse
Not every company is at the same point of maturity with social media, and that’s okay. Every set of business innovations comes with the leading edge adopters, the mainstream adopters, and the late adopters. When it comes to social business practices, some companies just seem like they’re made to tuck Read more »
The Bridge Between “Evolve” or “Die”
Is it true that you have to evolve or die? Yes. But no one said you had to do it alone. There are resources and ideas and discussions, and value in baby steps. You don’t have to do it all tomorrow, or even today. Those that believe in what’s coming Read more »
On Social Media And Culture Shift
Successful adoption of social media is far more cultural than operational. The difficulty in social media, contrary to frequent discussion, isn’t in how to use the tools or the tactics. It’s not about measurement or determining ROI. Those things are tangible, and solvable, with time, dedication, and elbow grease. The Read more »
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