Let’s assume for a moment that you’re already in the “yes, we need to incorporate social media” place. You’re thinking: How on earth are we going to add social media to the mix of things we’re already doing? How are we going to make time for this? Great design (and Read more »
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Five Simple Questions, No Easy Answers
1. If you could change something about social media as it is right now, what would that be? Why would that improve things? 2. Give me an definition of social media for a newbie, and you can’t use the words “community”, “evangelist”, “conversation” or “engage”. 3. I’m a successful company, Read more »
This Means You (and me, too).
Interesting phenomenon happened surrounding this post. I had a couple of people that I like and respect very much say “Why do marketers need to be told these things multiple times?” We read tons. We absorb a ton of information. I think part of the trouble is that we stop Read more »
A Social Media Gut Check
There have been a few rumblings lately about the honeymoon being over in social media, and lots of discussion about the right way to frame social media efforts, how to find someone to help you with your social media plan, or some of the expectations you need to have going Read more »
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