Displaying all posts for Goal Setting

Social Media Time Management: Getting Organized

This post is the first in a multi-part series on Social Media Time Management, intended to supplement the content of the presentation I gave at BlogWorld Expo 2009. Click here to see the collection of posts in the series. Information overload is real, but it’s something that’s in your control. Read more »

7 Deadly Mistakes in Selling Social Media

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Many of us understand the idea that in order to have a successful social media or community program, you need some executive- or senior-level buy in for the long term. You’ve got to make a case to the executive team as to why this is important to your business and Read more »

Get A Yardstick

Ah, measurement. How we love to have a gauge of whether what we’re doing is working or not. No more telling me that you can’t measure the impact of social media. Here’s a pile of metrics you can consider. Try benchmarking them before you start your online outreach or community Read more »