Social Media Time Management: Getting Organized

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This post is the first in a multi-part series on Social Media Time Management, intended to supplement the content of the presentation I gave at BlogWorld Expo 2009. Click here to see the collection of posts in the series. Information overload is real, but it’s something that’s in your control. Managing your time in social [...]

Filed Under: Auditing & Readiness Assessment, Goal Setting, Social media, Social Media Time Management Tagged: , , ,

7 Deadly Mistakes in Selling Social Media

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misstep

Many of us understand the idea that in order to have a successful social media or community program, you need some executive- or senior-level buy in for the long term. You’ve got to make a case to the executive team as to why this is important to your business and your customers. (I’m a big [...]

Filed Under: Goal Setting, Resource Planning, Social media Tagged: , , , ,

Get A Yardstick

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Ah, measurement. How we love to have a gauge of whether what we’re doing is working or not. No more telling me that you can’t measure the impact of social media. Here’s a pile of metrics you can consider. Try benchmarking them before you start your online outreach or community efforts, and tracking them throughout [...]

Filed Under: Goal Setting, Marketing and Advertising, Measurement and Learning, Social media, Social Media Blueprint Tagged: , , ,