Not every company is at the same point of maturity with social media, and that’s okay. Every set of business innovations comes with the leading edge adopters, the mainstream adopters, and the late adopters. When it comes to social business practices, some companies just seem like they’re made to tuck Read more »
Fair warning: this post is long. Really long. But I have LOTS of questions I get asked on a regular basis around my job, and it didn’t seem right to split them up somehow. I wanted to keep it as one solid reference, hopefully that you can show your boss Read more »
An aspect of social media execution that I think often gets lost in the shuffle is communicating among your internal team. It’s so very critical to doing this stuff (okay, any business stuff really) well, but it’s like the shoemaker’s kids having crummy shoes. We forget to take care of Read more »
You’ve built a team. You’ve sorted out some roles and responsibilities. You’ve got a listening tool system in place, and you’ve got a sense of what you’re going to say. Now it’s time to start participating – in other words, talking to your customers online, in the places where they Read more »
So you’ve assembled your social media team, and you’re starting to put the road beneath your feet. Time to start sorting out who does what, right? Here are some things to consider in regard to roles and responsibilities for your team and building an approach that will work for your Read more »
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