I tweeted sometime last week that I thought part of the problem folks face with social media measurement and determining performance against metrics like ROI is that they don’t know how to create measurable objectives in the first place. So let’s do a (bit of a long) drilldown of what Read more »
Displaying all posts for Measurement and Learning
Where Measurement Falls Short
There are so many discussions swirling around social media measurement these days, and the discussions I’ve had recently at conferences have reinforced the fact that as a whole, measurement of communication is incomplete at best. We’re not satisfied with what’s available to us in terms of proving the value of Read more »
Failure Is Not Always Crisis
It’s really important that we talk more about failures in social media if we’re ever going to shine true, tangible light on what’s working and what’s not. I know there are lots of you out there that agree. But there’s an important distinction to be made. When we reference social Read more »
The Difference Between Hard and Hard Work
I think I’m going to end up repeating myself again, but I’m not sure I can help it. One of the frustrations I have with the discussions that swirl around social media is that there’s a big, big difference between something that’s difficult, and something that takes work. Social media Read more »
Get A Yardstick
Ah, measurement. How we love to have a gauge of whether what we’re doing is working or not. No more telling me that you can’t measure the impact of social media. Here’s a pile of metrics you can consider. Try benchmarking them before you start your online outreach or community Read more »
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