Earlier, I posted about creating measurable objectives, because that seemed to be a hard thing for some folks to master. It requires some work, but ultimately, it’s well worth learning how to do. And it’s pivotal to today’s subject. I keep hearing folks all over the place struggling with how Read more »
Displaying all posts for Social Media Blueprint
How To Create Measurable Objectives
I tweeted sometime last week that I thought part of the problem folks face with social media measurement and determining performance against metrics like ROI is that they don’t know how to create measurable objectives in the first place. So let’s do a (bit of a long) drilldown of what Read more »
20 Questions To Start a Social Media Discussion
Let’s make something clear: you can be the person that starts asking the questions and initiating the conversations that move social media forward. You. Sitting right there. Yes, you. I don’t care if you’re the marketing assistant, the PR coordinator, the customer service manager, the HR director, or the mailroom Read more »
Hiring For Social Media: What I’d Look For
In my previous posts on, I pointed out some good and some bad on the social media job front. A few asked what I thought social media jobs should look like, so I’ll do my best. But I’m not going to write this like a typical job description, because I Read more »
Social Media is a Co-Op
How many times have you asked this, or heard it asked? Yes, but who OWNS social media? Is it marketing? PR? Customer service? My answer? Yes. You see, we’ve gotten so very matrixed and hierarchical in our approach to accountability and leadership (in everything, not just social media). We’ve told Read more »
Where Measurement Falls Short
There are so many discussions swirling around social media measurement these days, and the discussions I’ve had recently at conferences have reinforced the fact that as a whole, measurement of communication is incomplete at best. We’re not satisfied with what’s available to us in terms of proving the value of Read more »
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