A huge, huge barrier to adoption of social media is the Us vs. Them mentality. The notion that “they” are preventing us from implementing the social media strategy we want. Or that “they” are a bunch of time-wasters who don’t understand business value and want to upset the apple cart Read more »
Displaying all posts for Social Media Blueprint
Failure Is Not Always Crisis
It’s really important that we talk more about failures in social media if we’re ever going to shine true, tangible light on what’s working and what’s not. I know there are lots of you out there that agree. But there’s an important distinction to be made. When we reference social Read more »
Social Media Time Management: 9 Guiding Principles
This is the last in our series on Social Media Time Management, but you’ll really find that these are less ideas about managing just social media and more ideas for managing online life in general. It’s a balancing act. And ultimately, you’re in the driver’s seat. 1) Manage Disruptions The Read more »
Social Media Time Management: Selecting Tools
This post is the third in a multi-part series on Social Media Time Management, intended to supplement the content of the presentation I gave at BlogWorld Expo 2009. Click here to see the collection of posts in the series. When you’ve planned and are ready to actually start engaging in Read more »
Social Media Time Management: Resource Allocation
This post is the second in a multi-part series on Social Media Time Management, intended to supplement the content of the presentation I gave at BlogWorld Expo 2009. Click here to see the collection of posts in the series. Organizations that are embarking on social media are going to be Read more »
Social Media Time Management: Getting Organized
This post is the first in a multi-part series on Social Media Time Management, intended to supplement the content of the presentation I gave at BlogWorld Expo 2009. Click here to see the collection of posts in the series. Information overload is real, but it’s something that’s in your control. Read more »
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