When you think of social media roles, chances are you think of a community manager or the oh-so-generic “social media manager”, which is usually some function of the marketing department managing strictly social media programs. But there are loads of other potential roles that can integrate or represent social media Read more »
Displaying all posts for Resource Planning
Hiring For Social Media: What I’d Look For
In my previous posts on, I pointed out some good and some bad on the social media job front. A few asked what I thought social media jobs should look like, so I’ll do my best. But I’m not going to write this like a typical job description, because I Read more »
Social Media is a Co-Op
How many times have you asked this, or heard it asked? Yes, but who OWNS social media? Is it marketing? PR? Customer service? My answer? Yes. You see, we’ve gotten so very matrixed and hierarchical in our approach to accountability and leadership (in everything, not just social media). We’ve told Read more »
Social Media Time Management: 9 Guiding Principles
This is the last in our series on Social Media Time Management, but you’ll really find that these are less ideas about managing just social media and more ideas for managing online life in general. It’s a balancing act. And ultimately, you’re in the driver’s seat. 1) Manage Disruptions The Read more »
Social Media Time Management: Selecting Tools
This post is the third in a multi-part series on Social Media Time Management, intended to supplement the content of the presentation I gave at BlogWorld Expo 2009. Click here to see the collection of posts in the series. When you’ve planned and are ready to actually start engaging in Read more »
Social Media Time Management: Resource Allocation
This post is the second in a multi-part series on Social Media Time Management, intended to supplement the content of the presentation I gave at BlogWorld Expo 2009. Click here to see the collection of posts in the series. Organizations that are embarking on social media are going to be Read more »
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