Many of us understand the idea that in order to have a successful social media or community program, you need some executive- or senior-level buy in for the long term. You’ve got to make a case to the executive team as to why this is important to your business and Read more »
A while back, I wrote a series of posts about building and organizing a social media team. They were a popular bunch, and I was asked a few times to put them into an e-book. I’m finally getting around to that for you. Just click the image, and download the Read more »
So you’ve assembled your social media team, and you’re starting to put the road beneath your feet. Time to start sorting out who does what, right? Here are some things to consider in regard to roles and responsibilities for your team and building an approach that will work for your Read more »
When you’re assembling a team of people to head social media efforts, it can be a daunting task. What characteristics and skills do you look for? What departments/disciplines should be represented? And how do you prepare for the inevitable turnover? Let’s take these in turn. Nunchuck Skills, Bow Hunting Skills… Read more »
John Jantsch over at Duct Tape Marketing laid out his system for managing social media, and Chris Brogan followed suit with an outline of his own. I thought this would be an interesting exercise, as much so I could organize my own thoughts about how I do all this stuff. Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.
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