A couple of days ago, I penned a post asking for feedback from all of you about what you need and want to see more of on this blog. The kinds of conversations you want to have about social, aside from the usual fare. Many of you commented that you Read more »
A while back, I wrote a series of posts about building and organizing a social media team. They were a popular bunch, and I was asked a few times to put them into an e-book. I’m finally getting around to that for you. Just click the image, and download the Read more »
We’re all clamoring for real live examples of what’s working and what’s not, and I’m more than pleased to turn the stage over to Greg Matthews from Humana to share what’s he and his team have been up to over there. Greg is the Director of Consumer Innovations where Read more »
I’ve been working away behind the scenes on an initiative that I’m hoping is going to be helpful to you, and is going to put my money where my mouth is for all the times I talk about doing and building rather than just talking. I’m building the framework for Read more »
Yesterday, I posted my Q&A with Scott Monty from Ford and his responses to a pile of questions about how they are approaching social media. And I promised that I’d share with you my takeaways, so here they are. Will you share yours with us too, in the comments? Strategy Read more »
I had the great pleasure of meeting the inimitable Scott Monty earlier this year at the Marketing Profs Digital Marketing Mixer, and he was kind enough to spend the time and answer a few questions for me about Ford’s approach to social media. If you aren’t familiar with Scott, he’s Read more »
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