Reading the recent Q&A with Kodak (see parts one and two), I was struck by a number of simple but compelling takeaways from their success that I think any company can and should pay attention to. 1. Get on Twitter.Twitter isn’t nearly the obscure, niche site it once was. Companies Read more »
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Kodak’s Social Media Success: Part 2
Yesterday, we started talking with Kodak about their social media initiatives. Today, the team talks about their plans for the future, and what they consider ROI for their efforts. How do you hope to build on the success you’ve had in social media, and involve it in your future communication Read more »
Kodak’s Social Media Success
Today, Part 1 of my two-part interview with the awesome social media team at Kodak. I was impressed with some of their blogging during this year’s Olympic Games, which prompted me to want to learn more about what they’re up to. We’ll be talking about their blogging efforts, the role Read more »
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