Connecting On LinkedIn the Right Way

Using LinkedIn To Connect The Right Way

Ah, LinkedIn. I used to kind of ignore it, to be honest. It was a bit of a glorified Rolodex for me, and I only tapped it when I needed to track someone down and I didn’t seem to have them in any of my conventional contact streams. But lately, I think LinkedIn has been [...]

On Being Present In A Digital World

On Being Present In a Digital World

I’ve had a few discussions lately with people about the perceived differences between the online world and the “real” one. I have an issue with the distinction, really. The mechanisms may be virtual, but with some exceptions, the people at the other end of the keyboards are not. They’re very real. We are still alive [...]

The Begrudging Death of the Social Media Superstar

The Begrudging Death of the Social Media Superstar - Brass Tack Thinking

I’m not sure what’s in the water, but there’s a general unrest right now with people in their jobs, careers, and industries. Especially people whose roles involve social, either officially or unofficially. Actually, scratch that. I know exactly what’s in the water. Or at least part of it. When it comes to roles that involve [...]

From Successful Social Media Blog To…Failure?

Brass Tack Thinking - From Social Media Blog to Failure

Everyone has a different take on blogging. Why you should do it, how you should do it, how to grow it and sustain it and all that jazz. Over the last five years that this blog has been around, I’ve shifted gears more than once. I thought it would be interesting to share with you [...]

My Battle With Content Marketing and Selling Out

Buried

I’m struggling with this. A lot. I absolutely realize I’m a stick in the mud, here. But more and more, I’m finding that I don’t fit the aesthetic of the outstanding “content marketer”, whatever that means. For example, more and more blogs – including typically excellent ones – are using the whole “tweet this” thingie [...]

Salespeople, I Can’t Believe We’re Still Talking About This

Brass Tack Thinking - Salespeople I Can't Believe We're Still Talking About This

Recently, I had to purchase a rather expensive piece of medical equipment. And I needed it quickly. So, I researched online, and within a day I’d determined what I needed, how much I was going to have to spend, and was prepared to make a purchase. I contacted one company through their website. They wouldn’t [...]