Make Things Happen
Ah, LinkedIn. I used to kind of ignore it, to be honest. It was a bit of a glorified Rolodex for me, and I only tapped it when I needed to track someone down and I didn’t seem to have them in any of my conventional contact streams. But lately, I think LinkedIn has been [...]
I’ve had a few discussions lately with people about the perceived differences between the online world and the “real” one. I have an issue with the distinction, really. The mechanisms may be virtual, but with some exceptions, the people at the other end of the keyboards are not. They’re very real. We are still alive [...]
I’m not sure what’s in the water, but there’s a general unrest right now with people in their jobs, careers, and industries. Especially people whose roles involve social, either officially or unofficially. Actually, scratch that. I know exactly what’s in the water. Or at least part of it. When it comes to roles that involve [...]
Everyone has a different take on blogging. Why you should do it, how you should do it, how to grow it and sustain it and all that jazz. Over the last five years that this blog has been around, I’ve shifted gears more than once. I thought it would be interesting to share with you [...]
I’m struggling with this. A lot. I absolutely realize I’m a stick in the mud, here. But more and more, I’m finding that I don’t fit the aesthetic of the outstanding “content marketer”, whatever that means. For example, more and more blogs – including typically excellent ones – are using the whole “tweet this” thingie [...]
Recently, I had to purchase a rather expensive piece of medical equipment. And I needed it quickly. So, I researched online, and within a day I’d determined what I needed, how much I was going to have to spend, and was prepared to make a purchase. I contacted one company through their website. They wouldn’t [...]
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Brass Tack Thinking is written by Amber Naslund, a social business strategist and the Co-Founder of SideraWorks, a social business consultancy. She's a published author, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication.
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