Yesterday marked another fantastic Plurkshop, hosted by David Alston of Radian6, a groundbreaking social media monitoring company. What is a Plurkshop? Plurkshops started as spontaneous discussions on various topics over on the social networking site Plurk. They’ve evolved into regular discussions, scheduled specifically around certain topics, and open to the Read more »
Displaying all posts for Social media
Audience is a Four-Letter Word
Used as a noun, the word audience means “The group of spectators at a public event; listeners or viewers collectively, as in attendance at a theater or concert; the persons reached by a…broadcast; public.” I can’t stand the word “audience” when I’m talking about a company’s clients or customers. I’m Read more »
Joyful Marketing! (Really.)
Making people happy still fosters some of the strongest Word of Mouth you can find. This video has been all over the web and TV, and it never fails to make me cry tears of joy. Why is that good? Because joy is a feeling that you just don’t Read more »
Plurkshop #4: Fractured Conversations and How to Manage Them
The internet – and social media in particular – has opened up vast arenas for conversation and feedback that can easily take on lives of their own. For small businesses, this kind of organic conversation can be especially valuable. For instance, a post on your blog or website might prompt Read more »
Plurkshop #2: Blending Traditional And Social Media
Last night’s plurkshop opened with a great question from Beth Harte, who asked “Would you use traditional marketing to promote your social media efforts and vice versa?” A great discussion ensued (hooray for threaded conversations), and it seems participants agreed that social media and traditional marketing should work together, and Read more »
How Plurk Won Me Over
I admit, I wasn’t a fan to start with. And I still feel a little hitchy with the user interface. But last evening, I figured out a few thing that Plurk has going for itself and that warrant hanging around and giving them a shot. Threaded ConversationAt first, the only Read more »
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