My friend Sara Santiago is awesome. She is also a very serious professional. And she reminds us – and me – of something very, very important. Please pay attention. Social Media – especially Twitter – is very serious business, all. Please be mindful of that when you’re out there.
Best practices. Case studies. We ask for them. Nay, we *demand* them, especially when we’re trying to understand something that’s new to us. Through observing what others do, we hope that we can somehow find some clarity for ourselves and the challenges we’re about to undertake. But when we’re looking Read more »
Innovation is a tricky beast. Unfortunately, it’s one of those words that’s been abused, diluted, and jammed into just about every mediocre piece of marketing collateral known to man. Thankfully, we have people like Saul Kaplan who are devoted to infusing innovation into a bunch of things. He got my Read more »
We’re already nostalgic for the social web we experienced just a few years ago. Kary Delaria’s thoughtful post on Spin Sucks echoes some of her sentiments, and many others seem to be lamenting the same thing. There are posts galore and countless status updates waxing nostalgic over the early Read more »
Companies are starting to spend a lot of time, energy, and thought on developing comprehensive social media strategies. The good news is that many of them understand the potential for social to have many integration points throughout their organizations, and are starting to consider more than just marketing or PR Read more »
We are creatures that seek shortcuts. The fastest path to what we want. And yet, the things that are the most valuable require cultivation. Relationships, trust, advocacy, investment. They’re not just-add-water things. In business and in life in general, investment comes first. Returns come after. Familiarly, we put that in Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.
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