I always feel a little silly writing these posts, as I’m not remotely an early adopter or a tech authority by any stretch. But I have lots of conversations with folks who are curious about what I use and why or how, and every time I think I’ve answered the Read more »
Displaying all posts for Tools and Tech
Breaking A Goal Into Metrics
Earlier, I posted about creating measurable objectives, because that seemed to be a hard thing for some folks to master. It requires some work, but ultimately, it’s well worth learning how to do. And it’s pivotal to today’s subject. I keep hearing folks all over the place struggling with how Read more »
Social Media Time Management: Selecting Tools
This post is the third in a multi-part series on Social Media Time Management, intended to supplement the content of the presentation I gave at BlogWorld Expo 2009. Click here to see the collection of posts in the series. When you’ve planned and are ready to actually start engaging in Read more »
Social Media and The Reality of Control
Hokey dokey. Let’s talk for a minute about this whole “control” thing. We social media nerds are fond of talking about not “controlling” the message. And companies are freaking out about the idea of “losing control” of their brands and their stuff because the rolling tide that is the social Read more »
The Social Media Team: Plug in and Participate
You’ve built a team. You’ve sorted out some roles and responsibilities. You’ve got a listening tool system in place, and you’ve got a sense of what you’re going to say. Now it’s time to start participating – in other words, talking to your customers online, in the places where they Read more »
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