Have you read Switch by Chip and Dan Heath yet? If you haven’t, go over here and order it. (Amazon affiliate link) I’ll hang out. Good? Okay. One of the concepts they talk about that I utterly and completely believe in is the idea of having a “learning phase” for Read more »
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The Quest for Firm Answers
I’m finally going to answer some of the questions that have been burning in your mind. The ones that your boss is demanding. The ones you say you aren’t getting from books or blogs or conference sessions. Ready? Where does social media live in the organization? Marketing. How much time Read more »
Wiring In Social Media Measurement
Businesses that struggle the most with measuring social media are the ones that struggle with measurement, period. Social media isn’t harder to measure than any other area of business. It’s harder to prove causality, but then again, direct and independent causality is awfully hard to prove for any singular event Read more »
Social Media Ebooks You May Have Missed
Because I’m not always stellar about updating some of the other pages of my blog, I wanted to collect the ebooks I’ve written all in one place, so you can have at them if you need them, and so I have an easy place to point folks to when they Read more »
Tools Can Be Strategic
No, it’s not all about the tools. If, by “it”, you mean the Big Ultimate Goal of All of This Stuff and Why We’re Doing It In the First Place. I don’t think we need to debate that point any further, do we? But it’s important to point out, as Read more »
Actions Instead Of Predictions
Every year, around this time, folks start crafting their predictions for the upcoming year. What will be the next Twitter, who will be the next Chris Brogan, what the killer apps will be and why, who’ll get bought, sold, whatever. But if I’m honest, speculation isn’t useful to me unless Read more »
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