I’ve been blogging in some form or another for about 6 or 7 years. Most of that stuff is long defunct, but my current blog at Brass Tack Thinking has been around since 2008 (it was previously called Altitude Branding). Sifting through the archives the other day, I was reflecting Read more »
Today, an important question and topic from BTT regular contributor, Matt Ridings. I’ve always been verbose. It’s this undeniable need to have people truly ‘understand’ what I’m saying, and it takes a lot of words to try and get nuance across. Combine that with the fact that I’m a very Read more »
This morning, I tweeted that I really need to petition for the death of the phrase “game-changing”. It’s so overused, and most often complete hyperbole. We do that a lot in business, don’t we? Personally, I wish for Brass Tack Language: choosing words that actually say what you mean, without Read more »
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