It’s amazing to me how many clients of mine still ask me, “How do I get more likes?!” I just look at them and say, “Why do you care about numbers?” Their response is usually stuttered but they come up with something like, “Well isn’t that what you’re supposed to do?” 

D’oh! Like you said, it’s shocking you have to write a post like this, it should be obvious by now. But numbers still continue to dominate our society because company’s would rather have 20,000 followers and zero engagement. I really hope there’s a shift coming in which engagement is going to be more popular than numbers.